Don’t Take Your Website for Granted mark a. greenfield.

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Presentation transcript:

Don’t Take Your Website for Granted mark a. greenfield

markgr.com/fingerlakes

Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr

I beg to differ

Site VisitsUnique Visitors Page Views Undergraduate Admissions612,779377,1222,970,932 Undergraduate Catalogue531,344264,1363,498,272 Registrar704,101328,0542,193,575 Bursar’s Office358,875206,6431,260,171 Financial Aid194,826118,423652, 417

Moving Forward 1.Implement web governance 2.Integrate social technologies 3.Prepare for the mobile web

Moving Forward 1.Implement web governance

mark a. greenfield Bringing Web Governance to Higher Education

Most organizations address web quality by redesigning their site or investing in infrastructure when the real problem lies in the management practices.

Operations Evaluation Strategy the web lifecycle

The web is a strategic asset that needs appropriate management structures and resources.

Web Governance an organization's structure of staff (each with well-defined roles, responsibilities, and authorities); technical systems; and the policies, procedures, and relationships such staff have in place to maintain and manage a website.

Web Governance Deciding who gets to decide (assigning roles and responsibilities, then holding those people accountable)

Web Strategy The use and allocation of organizational resources to accomplish long-term objectives

Why do you have a website?

“There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

Web Operations effective, efficient management of daily web operations.

Web Evaluation Must measure both the product and the process Must measure both web metrics and business metrics All data must be actionable Must use a combination of qualitative and quantitative methodologies

Moving Forward 1.Implement web governance 2.Integrate social technologies

© 2010 Altimeter Group Many brands approach in disparate fashion 25 Social NetworkCorporate Website

© 2010 Altimeter Group Many brands approach in disparate fashion 26 Corporate Website + Social Network

Moving Forward 1.Implement web governance 2.Integrate social technologies 3.Prepare for the mobile web

The Mobile Web

mobile is as different from the internet as tv is from radio

Carnac the Magnificent

The number of mobile phones sold last year 1.37 Billion

The number of mobile phones subscription world-wide 5.2 Billion

The percentage of people who will access the Internet from a mobile device by (It’s already 75% in Japan) 80%

The number of times the average person checks their mobile phone per day 150

Percentage of teens in the U.S. can send a text message blindfolded. (They can type faster on a phone than a QUERTY keyboard) 42%

Key Takeaways

think of your website as a strategic asset rather than a cost center

quantify the value of the web

know the problem you are trying to solve

focus on ROI and efficiencies

create a web strategy that is the foundation for a comprehensive digital strategy

Institutional Strategy Web Strategy Content Strategy Social Media Strategy IT Strategy Communications Strategy

take a holistic approach to content

remember the web is not a project

it takes on the shape of the system that presents it Content is like water…

SocialSocial MobileMobile WebWeb

Templat e CMS Page PagePage TemplateTemplate PagePage contentcontent designdesign Separate Content from Design

Content TemplateTemplate XSLT 2.0 TemplateTemplate TemplateTemplate Web Page SocialSocial Mobile Multi-Channel Output

1.Make your site presentable 2.Responsive design 3.Mobile website 4.Mobile apps Use an Incremental Approach to the Mobile Web

Inspiration

don’t take your website for granted your website is the foundation for all your online activity

Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr