Year-Round Air Quality Forecasting -- Outreach Plan Debbie Stackhouse EPA Office of Air Quality Planning and Standards 919-541-5354.

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Presentation transcript:

Year-Round Air Quality Forecasting -- Outreach Plan Debbie Stackhouse EPA Office of Air Quality Planning and Standards AQI Workshop April 24, 2003 Research Triangle Park, NC

Outreach Plan for Year-Round Forecasting Educate and enlist meteorologists to carry year-round air quality forecasts Educate health care professionals Expand media partnerships

Outreach Plan Media messages Target: Nat’l Year-Round Kick-Off Oct 2003 National launch + Regional launches Educational and outreach materials for State and local agencies Products for the media Products for health care providers

Media Messages Simple messages for meteorologists to use Focus on ‘Air quality’ forecasts Sub-messages for ozone and particles Sub-messages on steps to reduce exposure Details via web, printed materials, etc.

Target: National Year-Round Kick- Off Who –Administrator Whitman Surgeon General Nationally known meteorologist USA Today &Weather Channel What –Press event When – 1 st choice October 1 Where – Washington DC + Regional locations

National and Regional Launches News release Fact sheet Media kits Regional launch kits VNR + B-roll + sound-bites Media interviews

Educational & Outreach Materials for State and Local Agencies

PM Air Quality Guide

Air Quality Media Kit

PM Health Effects Fact sheet Health studies summary Slide show

Smoke and Your Health

AQI Guide to Air Quality and Your Health

Guideline for Reporting Air Quality

PM2.5 NAAQS Implementation Slide Show

Ozone Good Up High, Bad Nearby

Regional Haze

Products for the Media Air quality forecasts for 36 + cities CD-Rom and AIRNow –Sample scripts, maps, graphics, photos –Fact sheets -- Why forecast? Scientific research? –Games/Quizzes for kids –Slide shows for community education AMS Conferences –Presentation and Display ’03 –Air Quality Session, Display, and Training Course ’04

Products for Health Care Providers

Particles and Your Health

Ozone and Your Patients Health Video Web training

Other Products for Health Care Providers Particles and Your Health web course Spanish language asthma video Air pollution and health effects poster & pamphlet & pamphlet