111 Welcome!  TRAC Development Workshop 2013

222 SILO WARS! PledgeTRAC January 2013 Judith LeRoy

333

444 Each Silo Develops its Own Culture  Development has its own metrics and ways of seeing the world  Programming is much more different in its metrics than pledge  And the managers!

555 Silos Naturally Isolate People  Each department tends to be internally focused  Each department tends to become a tribe  Ignorance of other silo cultures make it worse  Often we think its naturally this way everywhere

666 Our assumptions about them..  Engineers swallow live eels for breakfast  For pledgers its cold pizza  Steak for programmers  And managers are always gone somewhere

777 Today You Will See the Differences  When Steve McGowan talks it will be from the perspective of a programmer.  He will use different metrics, have different expectations for success.  These success metrics will be different than those of pledge producers, or managers or even number crunchers.

888 Each Silo Contributes Something Different

999 This will be a great meeting

10 Left over slides

11 Beware of Your Brain’s Habits  Each silo’s department function contributes to the station’s success in different ways  It is natural to see the world with the mores and metrics we have absorbed on the job  Silo wars are almost natural given people  Tolerance and willingness to understand other silo cultures is our goal

12 The Typical Viewer is Not the Average Viewer Hours per Week

13 Heavy Viewers Rise the Average  Average age of a PTV viewer is 49! Because when we average the kids and those older women together. Viola  So the key question: are these older viewers loyal PTV viewers or people that just stumbled into the cume? The answer: no  There are loyal, intelligent and passionate viewers of public television… because they are a minority they get washed out in the “averages”