December 2, 2008 Competitive and Regulatory Dynamics of Turkish Telecommunications Industry.

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December 2, 2008 Competitive and Regulatory Dynamics of Turkish Telecommunications Industry

2 OPPORTUNITIES AND RISKS IN TURKISH TELECOM INDUSTRY Voice Data AGENDA

H2009 2H Off-net voice Infrastructure licences New interconnection cities Bitstream LLU New interconnection cities Local calls Fixed number portability MVNO Wimax Number allocation Realised Expected H2008 2H Mobile number portability OVERALL REGULATORY PROGRESS ACCELERATED IN THE LAST TWO YEARS

4 Sector size : US$17.5 bn –59% Mobile –41% Fixed Total telecommunications sector in Turkey (US$ bn) CAGR 14% Source: Turkish Telecommunications Authority Source: The Company & Market Research * 2007 value is projected based on the figures of the first 9 months Sector 2007 (US$ bn) Mobile & fixed market, 2007 Source: The Company & Market Research TELECOMMUNICATIONS SECTOR GREW BY 14% ON AVERAGE OVER THE LAST 5 YEARS

5 Mobile 2007 (US$ bn) 87%13%100% Fixed 2007 (US$ bn) 73%27%100% 33 alternative operators HOWEVER, SHARE OF ALTNETS IS STILL LOW AT AROUND 7%...

6 Alternative operators market share... –is only 7%. –lags behind the other European countries. –thus, has huge growth potential. Market share of alternative fixed market (%) US$ mn  Only full liberalisation is awaited.  With full liberalisation by 2012, alternative operators’ expected... market share is 20%. market size is ~ US$1,400 mn.... AND NOT GROWING FAST.

7 TURK TELEKOM IS STILL THE MOST PROFITABLE OPERATOR IN THE WORLD Company nameReturn on revenueRevenue rank in 2008 Turk Telekom53,7%65 Orascom Telecom43,9%69 Reliance Communications35,6%70 Saudi Telecom Company34,9%35 Etisalat34,2%61 IAM29,2%75 Windstream28,1%77 SFR Vivendi27,9%24 MIC/Tigo27,0%85 Sing Tel26,7%32 Telmex25,6%26 Telecom Egypt25,4%98 SES25,2%87 MTS25,1%44 Bharti Airtel24,8%57 Chunghwa Telecom24,6%59 PLDT24,6%76 China Mobile24,4%8 MegaFon24,2%63 BCE22,0%19 Turkcell21,3%55 KPN21,2%18 Qwest Communications21,2%22 TeliaSonera21,1%21 BSNL21,0%39 Telenor20,8%20 Zain20,4%60 PT Telekomunikasi Indonesia20,1%56 Vodafone19,0%7 America Movil18,8%13 Company nameReturn on revenueRevenue rank in 2008 Swisscom18,7%34 Telecom NZ17,2%72 MTN16,3%28 Belgacom15,8%42 Telefonica15,8%5 CenturyTel15,7%84 Svyazinvest15,1%31 Telkom SA14,5%53 China Netcom14,4%27 Telekom Malaysia14,3%64 Elisa Corporation14,0%88 Shaw14,0%82 Telus13,9%37 SK Telecom13,7%25 Telstra13,6%16 Oi/Telemar13,4%33 China Telekom13,3%15 Iliad12,4%99 CANTV12,3%73 France Telecom12,2%6 Portugal Telecom12,1%41 TOT11,5%95 Bezeq11,0%78 Embarq10,7%54 Bouygues Telecom10,4%51 OTE10,1%36 AT&T10,1%1 Telekom Austria10,0%49 Frontier9,4%89 China Unicom9,3%23 MTS Allstream8,9%97 Telecom Argentina8,6%80 BT8,4%11 Telecom Italia7,9%9

8 OPPORTUNITIES AND RISKS IN TURKISH TELECOM INDUSTRY Voice Data AGENDA

9 Source: The Company, Hoovers, McKinsey * Mobile number portability is started in November 2008, while number portability in fixed market is expected within 1H2009. * LIBERALISATION OF FIXED VOICE MARKET WAS SLOW AND GRADUAL

10 ALTNETS WERE ONLY ABLE TO CAPTURE 5% MARKET SHARE OF $5.2 BILLION FIXED VOICE MARKET Fixed voice market Million US$ 73% of the total fixed market 1, ,215 1,941 1,108 Long distance fixed-to-GSM Connection subscription Termination İntercon- nection Fixed voice total Local calls   Turkey Hungary Estonia Netherlands Poland Belgium France Italy UK % 86% 74% 73% 72% 71% 69% 64% 49% Share of incumbent in fixed voice Source: EU Commision Progress Report, Telecommunications Authority

11 COMPETITIVE DYNAMICS NOT FAVOURING ALTNETS IN VOICE MARKET Flat rate tariffs Market Liberalization Interconnection with Turk Telekom Mobile interconnection rates are high resulting in predatory pricing Competitive dynamics not favouring altnets in voice market Local calls will be open to competition very late (in the 5th year of liberalization) Most subscribers (around 10 million) can not use altnets because of limitations of Hesaplı Hatt Fixed numbering is not available yet Turkcell and Vodafone offering prices close to or below their interconnection rates Interconnection rates are high and are not cost based Flat rate tariffs will move incumbent’s revenue to the area where there is no competition i.e. Connection fee The number of interconnection points increasing slowly Local tandem interconnection tariff not available ( only single and double transit)

12 LOCAL CALLS LIBERALIZATION IN TURKEY IS ONE OF THE SLOWEST IMPLEMENTATIONS IN EUROPE AND... Source:Hoovers, press clippings Denmark Beginning of year Germany Austria Netherlands France Switzerland Italy Spain Portugal Turkey Market liberalization Local calls liberalization 2.5 years 5 years 2 years 3 years 4 years 9 months 2.5 years 3.5 years 1 year 4 years and counting 1 1

13 Yes No Yes NoPartial...YET EXPECTED TO BE LIBERALISED IN 2009 Turkish telecom market, 2007 (US$ mn) Open to Competition? No MVNO legislation yet Mobile MarketFixed data marketFixed voice market No Expected to be fully liberalised in % of the total fixed market 1 1 1, , ,300 1,895 5,215 1,895 10,340 1,344 1,941 10,340 8,996 1,108 Mobile voiceMobile dataMobile totalLocalLong distance fixed-to-GSM Connection subscription Termination İntercon- nection Fixed voice total Business data services Residential internet Fixed data totalGrand total

14/2 Turkcell Tariffs (TRY - incl. VAT, excl. SCT) Turkcell Interconnection FeesTurkcell Heryone Tariff per Minute Package Tariffs  Turkcell Heryone 600, and tariffs are 12% lower than the new interconnection fee MOBILE OPERATORS OFFER END USER PRICES CLOSE TO OR BELOW INTERCONNECTION RATES 2

Local Fixed (Access) Local Fixed (Access) Local Fixed (Access) Local Fixed (Access) Before LiberalizationAfter Long Distance Call market is liberalized Long Distance and Local Call market is liberalized All market is liberalized Domestic International Fixed to Mobile Domestic International Fixed to Mobile Domestic International Fixed to Mobile Domestic International Fixed to Mobile TÜRK TELEKOM MOVES ITS REVENUE FROM LIBERALIZED AREAS TO NON-LIBERALIZED AREAS BY MODIFYING TARIFFS Before liberalization Türk Telekom and other global incumbents offered higher prices for long distance and fixed to mobile calls, but lower prices for local call and fixed(access) market After long distance market is liberalized,Türk Telekom reduced long distance call prices by 80%, followed by additional 50% reduction and increased local call and fixed (access) prices which are not liberalized yet After STH, Türk Telekom will dislocate its revenue to local calls Türk Telekom is expected to offer ‘ Flat Rate’ Tariff After LLU is enforced, fixed(access) market will be liberalized When market becomes fairly competitive, Türk Telekom will have a globally standart profitability rate and a market share

MOBILE INTERCONNECTION RATES ARE STILL HIGH WHEN COMPARED TO END USER PRICES 4 4 Turkey Hungary Estonia Netherlands Poland Belgium France Italy UK Interconnection rate Euro cents EU average 9.67 Turkey EU average 9.67 Interconnection rate adjusted with the price of medium basket Euro cents (*)Source : EU commission progress report / Medium basket : 65 calls + 50 SMS; EU price 23 Euros, TR price 8 Euros (average 2.5 min 10 Ykr /min) %

17 Market liberalization Local calls need to be opened to competition. Operators should be able to start offering local call service with their existing long distance interconnection agreements Fixed numbering and fixed number portability should be executed as scheduled in May 2009 Social tariff should be redefined and HesaplıHatt users should be given access to altnets MVNO licensing should be made in 2009 Interconnection rates Interconnection rates –especially mobile - should be cost based and decreased to comparable EU levels. Flat rate tariffs Flat rate tariff should be closely monitored and made available to alternative operators who pay interconnection by minutes. Wholesale line rental should be made available. Interconnection with Turk Telekom The number of interconnection cities should increase Local interconnection, single transit and double transit should be made available. KEY RECOMMENDATIONS ABOUT VOICE

18 OPPORTUNITIES AND RISKS IN TURKISH TELECOM INDUSTRY Voice Data AGENDA

19 Turkish Telecom Market, 2007 (US$ mn) Mobile MarketFixed data marketFixed voice market AN IMPORTANT PORTION OF DATA IS RESIDENTIAL BROADBAND THROUGH ADSL

HOWEVER, BROADBAND PENETRATION IS STILL LOWEST AMONG EU COUNTRIES Penetration % of population

21 Broadband Penetration Rate (population) Percent, Broadband Market Share of Alternative Operators, Percent, 2007 THERE IS A STRONG CORRELATION BETWEEN SHARE OF ALTNETS AND PENETRATION RATE

INCREASING COMPUTER PENETRATION WILL HELP FUEL ADSL GROWTH Broadband Penetration Rate, Percent Computer Penetration Rate, Percent Mobile Penetration Rate, Percent Source: Investment Reports, annual reports, press clipping, estimation of Microsoft and Inter corp As evidenced by the rapid growth in GSM penetration rate, young Turkish consumers are open to adoption of new technologies Up to now, mostly the existing computer owners purchased broadband internet service Going forward, new computer purchases will lead to increased broadband penetration rate Turkey has a young population which is open to new technologies Turkey is close to plato in the GSM penetration curve In computer penetration, Turkish market had a slow start It is accelerating driven by the growth of organized electronics retailers and campaigns Increasing computer penetration will help fuel broadband growth 22

23 COMPETITIVE DYNAMICS NOT FAVOURING ALTNETS IN DATA MARKET Service differentiation not possible TTnet dominance Operational issues with the incumbent Economics of resell, bitstream and LLU not attractive Competitive dynamics not favouring altnets in data market Ttnet has been the dominant player for years holding 95% market share Low resell and bitstream margins, high set up cost for LLU made ADSL business model unattractive for altnets Service differentiation not possible in bitstream. Some limitations to offer VDSL ATM access, provisioning process, switching process, colocation standards

24 TTNET HAS BEEN THE DOMINANT PLAYER FOR YEARS HOLDING 95% MARKET SHARE 1 1 TTNET not announced as dominant market player TTNET applying for voice and infrastructure licenses

25 TTNET needs to be announced as Significant Market Power (SMP) Cost of LLU and bitstream margins should be improved. The number of LLU available exchanges should increase. Cost based pricing is a must Operational issues should be resolved fast Naked ADSL should be made available Colocation and facilities sharing prices should be cost based Fiber access to colocation points should be made available Change of ADSL operator. Currently, the incumbent operator requires prior cancellation of service with the customer's existing provider (95% TTNET). Customers can experience days or even weeks of service interruption as they first cancel their existing service and only then subscribe to a competing service. Rules and regulations need to be amended or introduced to allow for a seamless change of operator process with minimal service interruption and bureaucracy. KEY RECOMMENDATIONS ABOUT DATA