INTRODUCTION June 2010 Can Seng Ooi, Ph.D., Copenhagen Business School Pia Polsa, Ph.D., HANKEN School of Economics

Hello! I am Can-Seng Tel: Procelænshaven 24, 2000 Frederiksberg You will meet Pia on Monday! Tel Room 411, Siyuan building, School of Management at Fudan After 15 July, P.o.Box 479, Helsinki

AGENDA Learning objectives About this course Daily morning debriefs Your assignment

While in class... Usual rules apply –No shorts and flip flops, please. –Company visits: Smart casual, at least Your participation essential –You will only get what you give!

Learning Objectives To get a BASIC knowledge about SOME issues that are important for doing business in China To attract an interest to find out more about these issues To learn to find out about issues in doing business in China

Topics International business frameworks China issues: guanxi, culture, CSR, social political situation Firm visits

Daily Morning Debriefs Daily morning debriefs: 8 groups –Arguments and discussions –3 main learning points from each lecture/visit –10 minutes for each group, discussion follows

Your Assignment Individual or group submissions Develop your own “live” cases Examples: Vestas in China, Airbus in China You may use the OLI and sophisticated PEST frameworks. Concentrate on one or two business issues, e.g. trademark protection, HRM issues, marketing, joint-venture challenges 8-10 pages, excluding references, appendices and front page (1.5 spacing, New Times Roman 12 pt, 2.5 cam margin all round). PDF format. You will be graded A, B, C, D, E and F Deadline: 13 August 2010, 2359hrs. Send electronic submission to

Your assignment The points are giving according the following criteria: 1.clarity of your project report, 2.logic of your report in all the parts, 3.how extensive your theoretical part or the literature review is, 4.how relevant your literature review is in relation to your aim, 5.how extensive your empirical part is, i.e. how much you have collected data, 6.how well you present and analyze your data, 7.how well you conclude your findings.

Your assignment The project report should include following parts: 1.Front page with a heading of the project and the names of the team members 2.Introduction to the project 3.Aim of the project 4.A theory part or a literature review of the topic, i.e. what has been written previously on the topic of your project 5.Empirical part, i.e. some kind of data that gives an answer to your aim. The data can be interviews, a survey, statistics, analysis of media (TV, films, magazines, news papers), and observations. 6.Report of results, i.e. what kind of answer did you get to your aim 7.Conclusions (summary, further research avenues, implications of your results)