TO CREATE AN ADVERTISEMENT Advertisement. An advertisement done properly is a great way to grab your potential customers. Your ad could be published on.

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Presentation transcript:

TO CREATE AN ADVERTISEMENT Advertisement

An advertisement done properly is a great way to grab your potential customers. Your ad could be published on the Internet, sent through direct mail or be placed in your local newspaper. Here are some quick tips to help you to make your advertisement stand out…

Use Pictures This is key. Images make people take notice and set the mood of your advertisement. Never underestimate the power of a perfectly selected picture and how you position it in your advertisement.

Features and Benefits Features and Benefits are crucial. Why would someone want to buy your product or service? It is very important to talk to your audience in their language to highlight what is great and gives value to your product.

Mention any good solid testimonials that you may have The testimonials should include specific and believable benefits your customers have received. It is always a good idea to collect testimonials whenever the opportunity presents itself as they always come in handy.

Publish any endorsements that your product may have acquired. Your product may have been subjected to safety tests or quality tests by somebody outside of your business. (e.g. gas boiler tests) Mentioning this will boost your product's credibility.

Direct the readers of your advertisement Tell your readers about positive questionnaires or surveys you have done. This will show the reader that other people think that the idea is good. This will influence the reader.

Profile Yourself Listing any other properties that you have redeveloped will position you as an expert.

Always Include Your Details Make sure that you include your address, web address, address, name and telephone number. The reader must be able to contact you if they want to buy it!

Task Look at the following adverts. Do you think the adverts are good? Would they grab your attention? Do they follow the tips? What are the good parts? What would you add/ change?

Good PointsBad Points

Good PointsBad Points

Good PointsBad Points

Create an advertisement Each person in the group must make an advertisement for your redevelopment. Templates There are a number of templates that you may choose to use. These can be found on: Microsoft Publisher – Flyers - Sale