NORDmatch A PERSONAL SHOPPING EXPERIENCE FOR EVERY CUSTOMER AUGUST 2014

2 Since we are open to FASHION, we should be open to TECHNOLOGY. Bruce Nordstrom Leave It Better Than You Found It, 210

3 “ ” 91% OF NORDSTROM SHOPPERS COULD BENEFIT FROM A PERSONALIZED SHOPPING EXPERIENCE.

4 NORDmatch SHOPPER SURVEY RESULTS OF 105 SURVEYED… 44% SHOP AT NORDSTROM AT LEAST ONCE A MONTH 44% SHOP AT NORDSTROM AT LEAST ONCE A MONTH 45% NEED AT LEAST SOME ASSISTANCE WHILE SHOPPING 45% NEED AT LEAST SOME ASSISTANCE WHILE SHOPPING 76% DO NOT LOOK FOR A SPECIFIC SALESPERSON WHEN SHOPPING AT NORDSTROM 61% WOULD BE LIKELY TO USE NORDMATCH TO ENHANCE THEIR SHOPPING EXPERIENCE 46% DESIRE ASSISTANCE IF THEIR PARTICULAR SITUATION REQUIRES IT 46% DESIRE ASSISTANCE IF THEIR PARTICULAR SITUATION REQUIRES IT

5 NORDmatch EMPLOYEE SURVEY RESULTS OF 24 SURVEYED… 83% CROSS-SELL IN DEPARTMENTS OTHER THAN THEIR OWN 91% HAVE WORKED IN A DEPARTMENT OTHER THAN THEIR OWN OVER HALF WOULD BE LIKELY TO USE NORDMATCH TO ENHANCE THEIR EXPERIENCE AS A NORDSTROM EMPLOYEE 70% HAVE WORKED FOR NORDSTROM FOR 1-5 YEARS 17% HAVE WORKED FOR NORDSTROM OVER 10 YEARS 70% HAVE WORKED FOR NORDSTROM FOR 1-5 YEARS 17% HAVE WORKED FOR NORDSTROM OVER 10 YEARS

6 How It Works

7 HELPING EMPLOYEES HELPING CUSTOMERS HELPING NORDSTROM NORDmatch AS A MOTIVATOR

8 SOLUTION PROBLEM EMPLOYEE Lacks in amount of personal customers Low customer retention rate CUSTOMER Overwhelmed by salespeople and selling in general Desires a unique and personalized shopping experience NORDSTROM Lack of customers coming to shop in-store Missed opportunities to create relationships PROBLEM EMPLOYEE Lacks in amount of personal customers Low customer retention rate CUSTOMER Overwhelmed by salespeople and selling in general Desires a unique and personalized shopping experience NORDSTROM Lack of customers coming to shop in-store Missed opportunities to create relationships EMPLOYEE Connects employees with like-minded customers Builds strong customer-employee relationships CUSTOMER Connect customer with an employee that understands their unique preferences and tastes NORDSTROM Drives volume and increases customer retention Builds strong customer relationships NORDmatch AS A PROBLEM SOLVER

9 CUSTOMER PROFILE: Ariel Dewey Mainly shops online at Nordstrom.com Often returns what she buys due to lack of assistance while online shopping Avoids full-line stores because she feels bombarded by sales people and pressured to buy things she does not want or need Style: Trendy Boho Favorite Brand: Free People Favorite Designer: Kate Spade CUSTOMER PROFILE: Ariel Dewey Mainly shops online at Nordstrom.com Often returns what she buys due to lack of assistance while online shopping Avoids full-line stores because she feels bombarded by sales people and pressured to buy things she does not want or need Style: Trendy Boho Favorite Brand: Free People Favorite Designer: Kate Spade NORDmatch SHOPPER SCENARIO

10 COMPATIBILITY A QUICK AND EASY QUESTIONNAIRE IDENTIFIES FAVORITE TRENDS AND PREFERENCES OF EACH CUSTOMER. TRANSACTION HISTORY IDENTIFY EACH CUSTOMER’S SPENDING HABITS INCLUDING BUDGET, FAVORITE ITEMS TO PURCHASE, AND DEPARTMENTS MOST SHOPPED IN. LOCATION EACH CUSTOMER’S UNIQUE LOCATION GENERATES A REPORT OF ALL FULL LINE STORES LOCATED CLOSEST TO THEM. NORDmatch LOGISTICS: GETTING TO KNOW EACH UNIQUE CUSTOMER

11 EMPLOYEE PROFILE: Cari Olson Sales Associate in the Jewelry and Watches department at the Downtown Seattle Nordstrom Uses excellent sales techniques and has received a positive 60 day review with full support from her department manager and team Would like to build a bigger customer base and have genuine relationships with personal customers Style: Edgy Modern Favorite Brand: Tildon Favorite Designer: Tory Burch EMPLOYEE PROFILE: Cari Olson Sales Associate in the Jewelry and Watches department at the Downtown Seattle Nordstrom Uses excellent sales techniques and has received a positive 60 day review with full support from her department manager and team Would like to build a bigger customer base and have genuine relationships with personal customers Style: Edgy Modern Favorite Brand: Tildon Favorite Designer: Tory Burch NORDmatch EMPLOYEE SCENARIO

12 GET CONNECTED SIGN UP BUILD RELATIONSHIPS IN JUST 3 EASY STEPS HOW TO USE NORDmatch

13 NORDmatch IN ACTION Click icon to add media

14 ‘REMATCH ME’ CUSTOMERS WILL HAVE THE OPPORTUNITY TO USE THE ‘REMATCH ME’ OPTION, WHICH AUTOMATICALLY FILTERS OUT THEIR ORIGINAL MATCH AND CREATES THEM A NEW ONE. UPDATE PROFILE USERS CAN UPDATE THEIR PROFILE AT ANY TIME IN ORDER TO BETTER MATCH TO A SALES ASSOCIATE THAT UNDERSTANDS THEIR CURRENT PREFERENCES. QUESTION OF THE QUARTER EVERY QUARTER USERS WILL BE PROMPTED TO ANSWER A FUN NEW QUESTION ABOUT THEMSELVES THAT WILL BETTER MATCH THEM TO THE RIGHT SALES ASSOCIATE. NORDmatch WHAT IF A USER IS UNHAPPY WITH THEIR MATCH?

15 ACQUISITION customer RETENTION customer EmployeesCustomers BRINGING IT ALL TOGETHER BENEFITS OF NORDmatch

16 PREDICTIONS & PROJECTIONS

17 RATE MY SALES PERSON OPPORTUNITY TO LEARN TO BE A BETTER SALES PERSON & HELPS MANAGERS BETTER TRACK SALES PERFORMANCE SET UP AN APPOINTMENT EASILY SET UP AN APPOINTMENT WITH YOUR SALESPERSON VIA THE NORDMATCH APP OR ONLINE SIGN UP AND GET A NORDSTROM NOTE FLASH DEALS FOR NEW NORDMATCH USERS WHEN THEY CREATE A NEW ACCOUNT NORDmatch LATER ADDITIONS REFERRAL PROGRAM REFER A FRIEND TO NORDMATCH AND GET A REWARD.

CONNECTING CUSTOMERS. BUILDING RELATIONSHIPS. BEING.