MASTERVOLT BUSINESS PLAN Staubo Elektro-Maskin AS Scan meeting 2010, Barcelona

Status Personell – New guy in the service department, Terje Tjemsland – Power dep. Sales force expansion, Carl-Erik Branting Company – Turned 50 years of sheer success

Figures According to the sales figures for Q1, we seem to end up slightly above last years level (realistic)

Activities March, Sjøen for alle (Leisure) May, Eliaden (Industry) August, NorFishing (Commercial marine) Campains/trainings in different business/geografical areas

Swot analysis Strengths Good company reputation Wide range of products for several business areas and knowledge about them Weaknesses Price Opportunities Use the market economic situation to ”indesign” recent Mastervolt developments E-propultion as a door opener and business enhancer Threats Competition. Especially on digital switching and MB related products No growth in commercial marine

Plans and expectations Leisure marine – Still slow, but some indications of a positive trend – Use the opportunity to ”indesign” recent product developments and e-propultion – Development of trusted e-propultion partners for sales and installation – Convinced that GPX will be a new great sales tool for us.

Plans and expectations Commercial marine – The order pipeline for the yards does not look too promising. – Focus on product cost/fierce competition The market expect China pricing on China products – Our market share has increased, but at the same time our profit is decreasing. The reason for the success is our SEM Power product range. con’t

Plans and expectations Industry – Status Q-free. Loosing annual business for € k/year. However, hope to recapture this business is still present. Kongsberg is suffering from the recession and is moving more and more over to traditional UPS-systems Ulstein is suffering from the recession – Opportunities Recent success in pilot project for MB in animal transport veichle Follow up on former projects and customers con’t

Plans and expectations Military / defence – Maintain focus on ongoing projects – Great interest for e-propultion con’t

Plans and expectations Infrastructure (railway, power distr., etc..) – Great opportunities in the pipeline Railway crossing supply systems to be redesigned Temporary multipurpose road signs con’t

Plans and expectations In general – We are able to maintain focus in all business areas – Great opportunities due to a wide and complete range of products from our suppliers – Our goal is to reach 2008 level within 2011 based on several defined targets Use our strength as a versatile but still niche orientet supplier Recapture business in defined geografial areas Educate existing and new cusomers in recent product developments and business profile due to this con’t

Plans and expectations Products – Digital Switching Wide range of possible applications – GPX More versatile than imagined con’t