E-Commerce Mktg Monday Week 7 Oct 29 Today: BookRenter Guest Speaker-Sara Leoni VP of e-Commerce see bio of on next slide Looking ahead..see slide #3 homework..

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Presentation transcript:

E-Commerce Mktg Monday Week 7 Oct 29 Today: BookRenter Guest Speaker-Sara Leoni VP of e-Commerce see bio of on next slide Looking ahead..see slide #3 homework.. do some research and google searches on BookRenter ‘brand name’ and the search term ‘renting a textbook’ to see the paid search & organic search results for Bookrenter.com and Chegg.com

Bio of Sara Leoni - VP, E-Commerce BookRenter.com Sara is a metrics-obsessed, ROI-driven marketer who spent the past 15 years building strong online brands at BookRenter,CafePress, Yahoo, and E*Trade. Prior to Rafter(BookRenter), Sara held a senior position at the online retailer Cafepress where she was responsible for attracting customers, keeping them happy, and scaling revenue. As the head of marketing for Yahoo! Personals, Sara's devotion to customers helped the dating service woo singles and catapult the brand to the number one most visited dating site. At E*TRADE she drove customer development efforts across the Investing, Banking & Mortgage business units yielding significant returns. Highly collaborative and team-oriented, Sara's approach to management was born of her experience playing center field for the UNLV women’s softball team (Go Rebels!) where she was Second Team All American.

Looking Ahead: weeks 5 – 6 – 7 – 8 Note: Monday Nov 5 is Exam Week#4: Oct 8: GoogleAdords –search mktg: Michael Reeves Oct 10: Team #3 presented dotcom brief …and mktg fundamentals Week #5 Oct 15 : Social Media Mktg: Maya GrinBerg, Wildfire/Google Oct 17: Team# 4 presents their dotcom brief and..highlights of PerfectPlan Case Study Week#6:Oct 22: Team#5 presented KickStarter Big Retail gets EC–religion—after a slow start Oct 24: Linkedin guest speakers Week#7: Oct 29: Bookrenter.com – Integrated mktg campaigns Oct 31: Viral Mktg and Exam study guide Week#8: Monday Nov 5: EXAM Wed: Nov 7: Threats to e-Commerce Week#10: Nov 26: Team Project presentations

Note: All 5 team briefs are on eres for your review Waze Prezi OK Cupid Airbnb Kickstarter

homework after bookrenter presentation Note that bookrenter has both a b2c and a b2b business b2b is their “college bookstore platform’ and bookrenter claims that over 500 us colleges are signed up with it- like Univ of Texas at Austin do some research on Bookrenter.com and Chegg.com - Review their websites and facebook pages - Can we find some things that differentiate them? do a search: ‘rent ecommerce textbook’ and write down where you see bookrenter and Chegg on SERP(search engine results page) We will learn about Bookrenter’s traditional online mktg and their experiments with social networking tools for mktg—and the metrics that sara reviews to see the performance of the many online mktg activities.