Maximizing Employee Engagement in an Era of Change Gabrielle Beaudoin Director, Client Services Division Communications and Information Services Branch

Summary  Internal communication: pillar of change management  The Statistics Canada experience The environment Communication objectives Communication mechanisms, events and tools Results  Conclusion

Internal communication: pillar of change management  Traditional functions - Celebrate the community - Transmit information  Today’s challenge - Engaging the digital generation  The solution - Networked organization

Factors that influence change Non-modifiable factors  Employees’ personalities  Nature of change  Corporate culture Modifiable factors  Employee support  Group dynamics  Managers’ behaviours Source: DÉCAUDIN, J.M. and IGALENS, J. La communication interne; Stratégies et techniques. Paris, Dunod, 2009, p Inform MeasureReact Consult

Statistics Canada Statistique Canada The Statistics Canada experience

The environment Government Organization Knowledge Workers 5,700 Employees Excellent Reputation Value-based Leadership

Statistics Canada Statistique Canada Impetus for change  Workforce renewal  Shift in corporate directions New long-term vision Core values reaffirmed Governance model refined Organizational structure reviewed Business architecture revisited

Statistics Canada Statistique Canada Communication objectives Facilitate change through employee engagement  Increase awareness about new directions  Involve employees in setting the agenda  Mobilize employees towards a common goal

Statistics Canada Statistique Canada Communication mechanisms Policy Committee Field Debriefings Divisional Meetings

Statistics Canada Statistique Canada Communication events  Coffee sessions with employees  Town hall meetings  Long-term Vision Forum  Annual Chief Statistician’s Address  Middle Managers’ Conference  Senior Management Conference

Statistics Canada Statistique Canada Communication tools  Chief Statistician’s Corner  Corporate Business Architecture Site  Internal Communications Network (Intranet)  Monthly employee bulletins  Wikis  Corporate documents  Others…

Statistics Canada Statistique Canada Stakeholder consultations  National Statistics Council  Federal-Provincial-Territorial Consultative Council on Statistical Policy  Advisory committees  Bilateral meetings with deputy ministers  Annual meeting of deputy ministers

Statistics Canada Statistique Canada Results  New priorities integrated in governance and management structures  Mechanisms in place to consult staff at all levels and integrate feedback  High-levels of participation in all consultations and events  Employee feedback discussed at senior management committees and concrete actions taken to implement Employee survey:  92% are proud of their work  96% committed to the success of the organization  91% indicate that Statistics Canada is a good place to work  Results of future employee surveys will be used to continue to measure communications effectiveness.

Statistics Canada Statistique Canada The final word Success was made possible with simple and effective strategies:  Leveraging traditional communications networks  Expanding consultation mechanisms  Creating events and tools to further connect employees and senior management.

Statistics Canada Statistique Canada Thank you!