Aim The aim of this study was to characterize the texture of a novel antistretch-marks W/O emulsion by sensory and instrumental methods, in order to reveal the innovative texture of the emulsion due to the texturizing ingredients. The results obtained from sensory and texture analysis were compared with another stretch- marks formula with the same active ingredient but different texturizing excipients. An W/O emulsion with appropriate texture characteristics was obtained, being appreciate by the volunteers who tested the product. Texture analysis and sensory analysis are complementary methods used in order to characterize the sensorial properties of the emulsion and may orientate the function of the tested cosmetic product as antistretch body butter. Besides the fact that the two W/O emulsions include the same active ingredient, the different texturizing excipients reveal different texture properties and show the importance of the choice of excipients in order to obtain an appropiate cosmetic product. All volunteers considered that the tested product presents a good spreadability, despite the high consistency of the emulsion, a medium penetration ability, a reduced adhesiveness and the degree of oiliness felt after application was acceptable. Texture analysis confirmed the results revealed by the sensory analysis texture for tested formula and the values recorded were: firmness (mJ) 10.16±0.15, adhesiveness (g) 30.94±6.87, consistency (g) ±119.78, spreadability (g) ±39, stringiness (mJ) 0.56±0.09. The values for consistency and firmness were higher in the case of the first formula, probably due to the important percent of solid components in the oily phase of the formula. Despite the high values for consistency, the cosmetic product presents a comparable value for adhesiveness and better spreadability than the second formula. Materials: Argan oil as active ingredient and texturizing excipients (silicone oil, caprylic/capryc tryglicerides, glyceryl stearate, Montane 481 VG and sodium polyacrylate). Methods: Sensory analysis of the emulsion was carried out with following descriptors: consistency, firmness, adhesiveness, oiliness, spreadibility and the penetration degree of the product evaluated by the 22 volunteers on a 1 to 10 scale. The texture analysis of the emulsion was performed, following parameters being measured: firmness, adhesiveness, consistency, spreadability and stringiness. Consistency (A)- Settings: Test type: Compression, Test Speed: 2.0 mm/s, Target Value: mm, Trigger Force: 10 g, Probe TA-DEC Firmness (B)- Settings: Test type: Compression, Test Speed: 2.0 mm/s, Target Value: mm, Trigger Force: 10 g, Probe TA-10 Spreadability (C)- Settings: Test type: Compression, Test Speed: 2.0 mm/s, Target Value: mm, Trigger Force: 2 g, Probe TA-SF The results represent the mean values of three determinations. TEXTURE PROFILE ANALYSIS AND SENSORY EVALUATIONS OF AN ANTISTRETCH-MARKS W/O EMULSION Cătălina Bogdan, Mirela Moldovan Iuliu Haţieganu University of Medicine and Pharmacy, Cluj-Napoca, Romania, Department of Dermopharmacy and Cosmetics Matherial and methods Results Conclusions References Gilbert L, Savary G, Grisel M, Picard C. Predicting sensory texture properties of cosmetic emulsion by physical measurements. Chemometr Intell Lab. 2013; 124: Moldovan M, Ciortea L. Efficacy evaluation of different cream formulations on healthy skin properties. Farmacia; 2010, 58(6): Guest S, McGlone F, Hopkinson A, Schendel Z, Blot K, Essick G. Perceptual and Sensory-Functional Consequences of Skin Care Products. Journal of Cosmetics, Dermatological Sciences and Applications. 2013, 3: This research was financially supported by the University of Medicine and Pharmacy, Cluj-Napoca, Romania, Grant 1495 / 7 / Figure 1. The texture profile analysis plot of two antistretch-marks creams: the tested formula (red) compared with the reference antistretch-marks formula (yellow) Figure 2. Sensory characteristics of the formula according to media of the volunteers` appreciation compared with the reference antistretch-marks formula.