1 Stakeholder Analysis Pacific Region – Starwood One Tool Library Rodney Brack – MBB Starwood Hotels – Pacific Region Template based on minitab solutions.

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Stakeholder Analysis Template

Presentation transcript:

1 Stakeholder Analysis Pacific Region – Starwood One Tool Library Rodney Brack – MBB Starwood Hotels – Pacific Region Template based on minitab solutions

2 Stakeholder Analysis Why is it important? – Stakeholder management is critical to the success of every project in every organization I have ever worked with. By engaging the right people in the right way in your project, you can make a big difference to its success... and to your career." Experienced Project Manager What is a stakeholder? – A stakeholder is any group/individual that are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion.

3 Completing Stakeholder Analysis 1)Brainstorm Stakeholders – remember that although stakeholders may be both organizations and people, ultimately you must communicate with people. Make sure that you identify the correct individual stakeholders within a stakeholder organization. 2)Prioritize stakeholders – calculate attitude, activity, power & interest of stakeholders 3)Interpret graphs : identify roadblocks, supporters & those vital to the project 4)Determine strategy – use quadrants & PAIN!

4 Attitude, Activity, Power & Interest Attitude : –-10 (strongly against) –10 (strongly for) Activity : –0 (completely passive) –10 (strongly active) Power : –0 (no effective power) –10 (powerful influence) Interest : –0 (no interest) –10 (very interested)

5 Template

6 Attitude vs Activity Adversarial = “roadblocks” Supportive : use to overcome “roadblocks”

7 Interest vs Power Stakeholders in to the right of the line can be powerful supporters or detractors! To shift critical stakeholders to vital region is best achieved by increasing interest.

8 Interest vs Power – 4 Quadrants A different strategy is appropriate for each quadrant. Keep Satisfied – avoid boring with too much info Monitor – Minimum Effort Manage Closely : fully engage make, most effort Keep Informed : great source of ideas

9 Influencing Stakeholders P ersuade: Create a compelling case using data, and examples A ppeal: to the stakeholders’ ideals, values, visibility, ambition, greater good, etc. I nvolve: them in the project N egotiate: Do you have something of value that you have that they want? T ell: Can you use your authority or peer pressure? Who on the team has the best chance of winning him/her over?