Pestalozzi 7/2012 International Development Cooperation Third Day 4 July, 2012 Working together in Development Cooperation

Pestalozzi 7/2012 International Development Cooperation Stakeholder Analysis 1

Pestalozzi 7/2012 International Development Cooperation Stakeholder analysis helps with the identification of the following: Stakeholders' interests Mechanisms to influence other stakeholders Potential risks Key people to be informed about the project during the execution phase Negative stakeholders as well as their adverse effects on the project Why a stakeholder analysis? 2

Pestalozzi 7/2012 International Development Cooperation Stage 1: Brainstorm who your stakeholders are  represent a particular community or an important sub-group of the population  provide essential skills and/or information to the process /project  fund the process  ensure consistency of policy  have legal rights in the project area  have power and money  invest in local development..... Who?  is affected by your work?  affects your work ?  has influence and/or power? Because he/she/they: Your bossPartnersGovernment Your coworkers Agencies/NGO working in the same sector Community represen- tatives Your teamPossible sponsors The public CustomersThe press Prospective customers Interest groups Examples 3

Pestalozzi 7/2012 International Development Cooperation Stage 2: Categorize them  Primary stakeholders : those ultimately affected (positively or negatively ) by an organization's actions.  Secondary stakeholders : ‘intermediaries’, persons or organizations who are indirectly affected.  Key stakeholders : have significant influence upon or importance within an organization (can also belong to the first two groups) 4

Pestalozzi 7/2012 International Development Cooperation Stage 3: Prioritize them by power and interest - name them and plot this on a Power/Interest grid or other categories (importance/influence etc..) Low interestHigh interest High power AB Low power CD Government Donors Mr X Teachers pupils parents - color code them : showing advocates and supporters in green, blockers and critics in red, others who are neutral in orange. 5

Pestalozzi 7/2012 International Development Cooperation Stage 4: Stakeholder Management StakeholdersRelevance Beneficiaries Donors Partners Opponents ResistanceComments possible solutions Potential Advocates/s upporters How do they want to receive information from you or be involved? What is the best way of communi- cating your message to them? How do they want to receive information from you or be involved? What is the best way of communi- cating your message to them? Interests, expectations? What financial or emotional interest do they have in the outcome of your work? Interests, expectations? What financial or emotional interest do they have in the outcome of your work? What is their current opinion of your work? Is it based on good information? Who influences their opinions generally, and who influences their opinion of you? What is their current opinion of your work? Is it based on good information? Who influences their opinions generally, and who influences their opinion of you? What information / action do stakeholders want from you? Understanding what motivates your stakeholders and how you need to win them around. 6

Pestalozzi 7/2012 International Development Cooperation Stage 4: Stakeholder Management Low interestHigh interest High power AB Low power CD Manage closely !! Supporters Keep informed Monitor (minimum effort) NeutralSupporters Blockers/critics Keep satisfied eventually get them mobilized Blockers/c ritics 7