| August 2015 Why Google AdWords Doesn’t Work

2,000+ AdWords Audits

AGENDA: 1. Wasted Ad Budget 2. Moving Target 3. Keyword Strategy 4. Landing Pages

61% of AdWords budgets fail to produce a single conversion

Stop Burning Money

1. Impression Share Should be 90% or greater 2. Segment Performance By Device – Take advantage of mobile! 3. Cast a Smaller Net Action Items

Only 10% of AdWords Managers update their accounts on a weekly basis

AdWords Is Not a Static Target Ad Exchange

1. Negative Keywords 2. Ad Copy Testing 3. Bid Management 4. Working vs Testing Budget Action Items

12% of keywords produce 100% of sales

Stay Focused

1. Keep it Simple 2. Viability 3. Sustainability 4. Scalability Action Items

Up To 75% of Sales Are Lost Due To A Poor Landing Page Experience Still Pointing Traffic To Your Home Page?

What Do You Want?

Be Specific

PPC + CRO + Analytics = Killer ROI

Your Freebie! Get a Free Landing Page Mention Start Fest

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