Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder
Copyright © Jon Marshall Keys to Embedding Innovation 1.Provide a Purpose for innovation 2.Provide Continuous Leadership for Innovation 3.Make Innovation a A Full Cycle of competence 4.Make innovation become A Way of Life
Copyright © Jon Marshall 2015
1 Provide a Purpose for Innovation Why should we innovate? What should be our North Star? Who will it benefit? How will we evaluate Every Idea, Every Decision?
Copyright © Jon Marshall 2015 Innovations live in an External Context 5 Key Trends Technology Regulatory Societal, Cultural Socioeconomic Macro-economic Global Market Capital Markets Commodities Economic infrastructure Industry Forces Suppliers & Value Chain Stakeholders Competitors New entrants Alternative products Market Forces Market segments Needs and demands Market issues Switching costs
Copyright © Jon Marshall 2015 Innovations Live in an Internal Context MISSION STRATEGY BUSINESS MODEL PORTFOLIO CAPABILITY MARKETCUSTOMERS SELLING ABILITY
Copyright © Jon Marshall 2015 OPPORTUNITIES drive INNOVATION
Copyright © Jon Marshall Provide Continuous Leadership for innovation Innovation is Unstable Error prone Risky Subject to many strong factors Easily subverted Takes lots of time and money No guarantee of success
Copyright © Jon Marshall 2015 Leaders must KEEP IT on the RAILS !
Copyright © Jon Marshall 2015 Continuous Leadership: SUPPORT INNOVATION SUCCESS FUZZY FRONT END DIRECTION Continuous Support Continuous Direction
Copyright © Jon Marshall 2015 Continuous Leadership: SUPPORT DIRECTION Continuous Support Continuous Direction Provide Strategic Context Assure Front-end Marketing Keep things in balanced Create and maintain Purpose Provide Real Funding Understand the Ups and Downs Maintain total support of programs Keep the wolves at bay
Copyright © Jon Marshall 2015 Continuous Leadership: FLEXIBILITY INNOVATION SUCCESS FUZZY FRONT END STRUCTURE Flexibility Structure
Copyright © Jon Marshall Make Innovation A Full Cycle of Competence World Context, Markets Customers, Users Understand Conceptualize Prototype Define Sell to Early Adopters Design Engineer Manufacturing Startup Cross the Chasm Market Campaign Scale up Make it Profitable
Copyright © Jon Marshall Innovation must be A Full Cycle Understand Conceptualize Prototype Define Sell to Early Adopters Design Engineer Manufacturing Startup Cross the Chasm Market Campaign Scale up Make it Profitable For each of these, your company must develop: Competency Flow Balance Completeness
Copyright © Jon Marshall Make innovation become A Way of Life “Innovation shouldn’t be a program…. It should be the way we breathe” Jeni Billups
Copyright © Jon Marshall 2015 Questions? Discussion? For more information contact Jon Marshall