2014 NIPN Operations Training #NIPNOps Tweet it Out: What Have You Done with Your IP Lately? Sara Barry, MPH

2014 NIPN Operations Training #NIPNOps #NIPNOps

2014 NIPN Operations Training #NIPNOps Information Evolution 3

2014 NIPN Operations Training #NIPNOps Information Evolution 4

2014 NIPN Operations Training #NIPNOps Crafting the Message ID the Change ID the Target Audience Reason for the Desired Change Brief, Simple Message 5

2014 NIPN Operations Training We can neither confirm nor deny that this is our first tweet 6

2014 NIPN Operations Training #NIPNOps 7

Twitter million active users/month > 500 million tweets sent daily 140 character limit Leave space for followers to add re-tweets & replies Use common abbreviations Maintain a regular presence Use hash tags (#) to provide context and expand on your content 8

2014 NIPN Operations Training #NIPNOps Let’s Chat Keep the voice and tone conversational Make it interesting, helpful, or just plain entertaining Avoid marketing speak Don’t over-think it, but do be cautious about what you tweet You are building or destroying your reputation with every tweet 9

2014 NIPN Operations Training #NIPNOps Content What is the purpose of your tweet? Create content that is newsworthy, inspiring, or helpful Consider how followers will react to the information Post pictures Post links to videos 10

2014 NIPN Operations Training #NIPNOps Grab their attention! Ask questions Listen and respond Recognize that there are many silent listeners Evoke positive memories & emotions 11

2014 NIPN Operations Training #NIPNOps Activity IP site teams & Interviewers pair up (2 min) Use the interview questions as the basis for discussion (10 min) Write a tweet to describe an...innovation…strategy…”a ha” moment…unique solution to a challenge, etc… (5 min) Make sure you do NOT include your IP name, location, etc…. Transfer your tweet from the worksheet to flip chart paper & bring to the front Share tweets and identify IP sites (15 min) 12