Enterprises Enterprises Ryann Anthony Troy Osmun Travis Nall Adam Kovac
Overview IntroductionFinancialsStrategies Resorts outside of Vegas Future outlook
Introduction Well known name Changes in how they do business Joint projects Mergers
Financials 1999 changed the name 1999 changed the name Mandalay Resort Group Done the same year as the opening of Mandalay Bay June 16, 2004 MGM Mirage Mandalay Resort agreement Acquire for $71.00 per share April 25, 2005 merge finalized Cost of acquisition $7.9 million
Financials MGM gains control of 16 properties Total of 28 properties around the U.S. 70,000 employees Revenues in 2003 MGM Mirage $4 billion Mandalay Resort Group $2.5 billion
Financials Properties in 5 states IllinoisMichiganMississippi New Jersey NevadaMGM NYSE listing $41.18 Down.67 from June 9 Dividends.27 per share
Marketing Strategies Be a respected hotel and gaming facility Offer competitive rates Offer shows and attractions Three markets High Rollers Family oriented Non family oriented
High Rollers Primary guest Gamble large sums of money Offered comps DrinksRoomsShows Special treatment Primarily found at Bellagio Mandalay Bay Mirage
Family Oriented Stay at more family oriented resorts Circus Circus Excalibur Treasure Island Offer more entertainment for family Cheaper rates Basic room $42-$140 per night
Non Family Oriented Stay at more upscale resorts BellagioMirage Mandalay Bay Pricier better amenities Basic Room $130-$200 per night More adult oriented
Marketing Strategies Most of the resorts have Restaurants High quality BuffetsShops Designer clothing Cheap clothing
Marketing Strategies Key strategies of the merger Bring together two leading gaming and resort operators Attractive properties Create a well-capitalized company Uniquely positioned to invest New properties Financial investments
Resorts Outside Vegas Located in NevadaMichigan New Jersey Large opportunity IllinoisMississippi
New Jersey Atlantic City Largest gambling city on the East Coast Biggest competitor Donald Trump 3 resort casinos Borgata Hotel Casino Own 50%
Mississippi Properties in TunicaBiloxi Areas are known for their casinos
Future Outlook Expand assets USWorldAdvertiseCommercials Pop up ads In traveler magazines Word of mouth
Future Outlook Continue to offer discounts Offer vacation packs
Conclusion Leader of the gaming industry CasinosShowsAttractions
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