Many universities One place to start
THE TEAM Nadezhda Atanasova Rumyana Neykova Polya Pelova Ivana Dimitrova Yordan Zaykov
OVERVIEW We aim to provide organized information about universities summarized on one web site Our target market: o Graduating students o Commercialists o Donators Where we are now: o Currently under development o We launch in April 2010
THE PROBLEM There is no such product on the market Information for a specific degree is hard to find among universities Deadlines, applications and details are scattered among website pages Popularize Bulgarian universities among foreign students
OUR SOLUTION Attractive, easy-to-work, fully functional web site A repository of all BG universities (foreign to come) All university-related information o Exams o News o Dates and application requirements o Majors o History
OUR SOLUTION Free-text search o Required exam o Accommodation o Courses o Majors o Basic information Personal accounts and profile information
OUR SOLUTION Calendar for university events and personal reminders Forum News and RSS Future features o University accounts
DEMO: Let’s meet the prototype…
DELIVERING THE SOLUTION We have domain name o Graduate-bg.com Send s to universities to popularize the idea and receive information to post Marketing and popularization among wide audience
ROADMAP OVERVIEW Universities will have accounts to popularize themselves We intend to include masters and PhD’s in our application program We are going to include foreign universities in our program Permanent support is on the way
SECRET SAUCE / INTELLECTUAL PROPERTY We are the first to create such a system o We create valuable connections o We become popular o We have a big database and we are already on the market – every potential competitor will have to catch up Example: o Google Maps and MS Live Maps
COMPETITIVE ADVANTAGE University booklets o Calendar o Reminders o One place to start from Other similar sites ( ) o Much better functionality o Credentials
GO TO MARKET STRATEGY Writing in forums Posters and flyers Support from teachers Search engine optimization Advertising in student TV shows and magazines Presentations at universities Contacting companies to advertise on the site Sending s to end users
GO TO MARKET RISKS Credentials Usability Popularity Lack of information
BUSINESS MODEL Money vendors: o Commercials o Donations o Partner universities Expected problems: o Insufficient number of visitors o Small profits from adverts
FINANCIAL PROJECTIONS (2 years) Balance Milestone Milestone Milestone
SUMAMRY : Many universities, One place to start!