Team Bradford at MIPIM 08 Presentation by Stephen Talboys Bradford Centre Regeneration 9 th April 2008

MIPIM 08 Record attendance (+ 12% on 07 = 29,318 ) 3 rd successive year for “Team Bradford” MIPIM is a key element of raising Bradford’s profile More emphasis this year on District developments –And we met all our objectives

MIPIM 08 – a flavour Apartment hospitality

MIPIM 08 – a flavour Quality speaker programme Linda Barker Bjorn Lomborg Wayne Hemingway Sir Bob Kerslake

MIPIM 08 – a flavour Strong branding

MIPIM 08 – a flavour Great Bradford Team Spirit

Bradford’s objectives Build on a successful presence over 2 consecutive years “Up our game” considerably on the 2007 profile gained for Bradford and give greater emphasis to the regeneration of the District Keep Bradford’s regeneration programme on the international property map Build on existing relationships with developers and investors, and make new contacts. Quality rather than quantity. Showcase progress since MIPIM 2007 – update on existing developments Announce new developments and opportunities in the City and District

Meeting specific targets To achieve 45% contribution We achieved 55% with to overall budget from 38 sponsors in total sponsorship 10 of the sponsors to be We achieved 12 within the Bradford District Sponsors’ Review Breakfast Meeting being held on 2 nd May from 8am at Great Victoria Hotel, Bradford

Our Sponsors - Thank you for your support

Meeting specific targets To achieve 20 major pieces So far 45 major pieces achieved of positive editorial coverage with a value in excess of 8 trade/national press and 12 in £127,400 equivalent in local/regional press advertising value (AVE) and 4,000,000 opportunities to see (OTS) - And we expect more coverage over the coming months

Sample press cuttings Yorkshire Post Property and Design

Sample press cuttings Yorkshire Post

Meeting specific targets To generate 25 meaningful Work in progress follow up meetings and we will from the contacts we made achieve this

Contact analysis Total number – apartment and stand 607 Apartment 515 Exhibition Stand (business cards) 92 De-duped 392

Contact analysis - % of contacts made by sector Developers 19.3% Consultants 14.5% Architects 12.1% Solicitors 11.8% Public Sector 10.0% Property Agents 9.7% Construction 8.5% Banks/Finance 6.3% Media 3.3% Industry Bodies 2.7% Other 1.8%

Serious developer interest being pursued More than 50 developers are being followed up More than 25 really promising conversations underway already Great interest in our Masterplan progress, i.e. in the Big Six, Airedale, Manningham and the Canal Road Strong interest in being the developer of Exchange Court and/or the Business Forest

What our Sponsors have said The quality and calibre of guests and representatives was high. Organisation was excellent, hospitality slick and professional The set up was superb and the presentations were very professional The quality of the apartment is fantastic The sponsorship provided the opportunity to network with other organisations focused on the success of Bradford Bradford punched its weight and announced some major initiatives Making major media announcements is something Bradford does better than most at MIPIM

What our Sponsors have said Great support from Yorkshire Forward The profile was incredibly high and a credit to Bradford Centre Regeneration It was undoubtedly a success and we look forward to working with the Council We felt proud to be associated with Bradford and fully appreciated the profile Team Bradford achieved for the City of Bradford Bradford is an exciting place to be involved with right now and we were proud to offer our support Bradford showed other Yorkshire Cities how to do it and they really sweated the asset of the apartment which is a fantastic facility and great location

A Gold Sponsor’s View Jon Turner