DIGITAL AND INTERACTIVE QUICK FACTS

QUICK FACTS $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now accounts for 8.3% of all spend* And now commands a higher share of spend than Cinema, Out of Home and un & addressed mail* $65.2b estimated spend worldwide in 2008** And it is estimated to be $106 billion by 2011** In Canada, online spend has surpassed that of radio, magazines and out of home*** In the UK online spend in 2008 rose to 19.2% of all spend (from 15.5% in 2007), marginally behind press at 19.2% and TV at 21.9%**** It is estimated that for every $1 spent online, the internet influenced another $3.45 of store sales**** In New Zealand, 20% of people say that after researching a product online in the past 4 weeks, they went on to buy it offline***** *ASA 2008 figures, based on returns from the IAB, **IDC Research, *** **** PricewaterhouseCoopers /UK Internet Advertising Bureau/WARC, ****eMarketer – 26 February 2008, *****Net Ratings, July 2009

SNAPSHOP – INTERNET USE IN NZ 88% of people 10+ have access to the internet 76% of people 10+ have access to the internet at home 76% of people who have access to the internet at home have a broadband connection More than 2/3’s of people with access to the internet at home access it daily 45% of those with access to the internet have bought a product online in the last year In a week, more people have used the internet than have read a daily paper Source: Nielsen Media Q – Q2 2009

SNAPSHOT – ONLINE VIEWING HABITS 52% of people viewing a pre-roll ad have then taken a form of action* 71% of viewers would rather get their video for free in exchange for watching ads** In the US, more than half of connected consumers who watch TV watch some type of video on devices other than their TV** *Online Publishers Association – US data, **e-marketer