3.4.3 Nature and Impact of Legal Controls on Marketing.

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Presentation transcript:

3.4.3 Nature and Impact of Legal Controls on Marketing

Central Question Are there any LEGAL concerns when developing your Marketing Mix?

Learning Outcomes To understand the impact of legal controls on marketing strategy – misleading promotion faulty/dangerous goods

False Advertising Click the link below and research why these businesses were guilty of false advertising FALSE ADVERTISING LINK

Faulty Products Click the link below and research why these products are breaking the law Faulty/dangerous products

The Law Click the link below and research the Law THE LAW

Reflection: So what legal aspects does a business need to consider when developing the marketing mix?

Promotion and The Internet Google ads – pay per click Banners Pop-ups Cross-promotions (with other products/services) Targeted advertising based upon previous buying habits and sites visited

Promotion and Social Networks How can businesses use social networks to promote their goods and services? Facebook Instagram Twitter Vyber Whats spp

TASK WATCH THE VIDEOS AND MAKE SOME NOTES! Video 1 Video 2

Findings?