Hard Harder Real Hard DoubleToo Hard
Conventions that have big income potential
political
Future projections
forecasts
Requires the guest to pay for one night's lodging prior to arrival or to hold the room with a credit card number
guaranteed reservation
Holds the room until 6 p.m.
regular reservation
Renting multiple hotel rooms and meeting rooms
group sales
Vacation awards
incentive travel
Guest expected to check out today
due-out
Particular types of people and what they like
marketing mix
Third parties used to make reservations on the Internet
infomediaries
Promotes tourism
Conference and Visitors Bureau (CVB)
This offers infomediaries to reserve hospitality and tourism services
The Internet
This is the responsibility of all hotel employees and must forecast future trends.
sales strategy
A five-star hotel is rated
best in class
A plan for future hospitality business
Forecasts
This customer receives priority over walk-in customers at a hotel or motel
customer with a guaranteed reservation
An easy way to keep consumer profiles
database
types of room reservation
Guaranteed, regular, group
Type of reservations usually preferred by customers
guaranteed reservations
example of group sales in the hospitality industry
Awards banquet for a country club, International DECA Career Development Conference, Wedding reception
not a traditional sales technique used by the hospitality industry
personal telephone calls
taking more of the management positions in hospitality
Women
how much of the labor force is made up of women
One half
used by the hospitality industry to rate restaurants and hotels
Stars and Diamonds
A best in class rating for a hotel
5 star
This rating would best represent a budget motel
1 star