The DVD of Tangled This is a succeful carton movie in Disney. It has it own particularity. Loved by everyone. Some people who are young and parents wants buy some thing like toy or DVD for collection. So we make DVD for you all.

This picture is a part of our story, all the animal could not talk, but sometime they are clever than human. Like this horse, he knows how to use the sword to against human. He likes a strong soidler. And the two at left are the main character in our story, why does this clever horse want to kill them? You may see at the DVD

The consumer profile Although it is a carton movie, it’s not only for children and their parents. It has a very heigh collection value. It shows love between parents and child, the real love between these to main characters and the selfhood that old woman show us. Parents could buy it for their children and tell how they love them. Children could bring it to their friends’ home and look it together. And teenagers could buy it for collection or look this romantic movie with their boyfriend or girlfriends.

Marketing mix Product: The DVD for this movie. Price: 30$ each Promotion: For the DVD, I think we should use push to sell it. Because this kind of movie is not the main popular style. It’s carton movie, so there are not evry much people pay close attention to it. If we want them know it, we could let it disembark the cinema, make an advertisment or authorize some child’s medicine make advertisment with the character that our movie have. Place: I want this DVD sell at the store where besid the school, disney land or supermarket. Because these place close to nomal people. And our product are also not expensive.

Marketing pitch In my opinion, this is a nomal product but not only a nomal product. It has it own special target and own particularity. We could sell it at nomal place. And with the public figure up, we also could set up some new thing that periphery product of this movie. But all of these, we need the DVD succeful first.

Thank you