SOUTH AFRICA JOHANNESBURGCAPE TOWN

CLIPPA SALES – FISHERMAN’S FRIEND DISTRIBUTOR SINCE 2000 ORIGINALLY PRIMARILY A TOBACCO PRODUCT DISTRIBUTOR: SINCE 2000 SUCCESSFULLY DIVERSIFIED INTO CONFECTIONERY:

SOUTH AFRICA – SHIPMENTS / IN-MARKET SALES  SHIPMENTS GROWTH VARIED  STEADY INCREASE IN IN-MARKET SALES  2013: +20% vs 2012

RANGE ON SALE FROM 2000 (5) TO 2013 (9)  INCREMENTAL GROWTH – NO CANNIBALISATION  CHERRY STRIPE LAUNCHED 2004 – No.1 FLAVOUR – 21%

DISTRIBUTION SEGMENTTHE MARKETFISHERMAN’S FRIEND FOOD50%25% DRUGSTORES25%40% FORECOURTS7% IND. PHARMACIES4%10% INDEPENDENT RETAIL10%5% “OTHERS” ( TOBACCO ETC)4%13% DEVELOPMENT POTENTIAL FOR FISHERMAN’S FRIEND IN FOOD, AND INDEPENDENT RETAIL

THE COMPETITION CATEGORYCOMPETITOR THROAT / COUGH LOZENGEHALL’S MINT/ BREATH FRESHENERSWILSON’S XXX BEACON MINT IMPERIALS SMINT ECLIPSE TIC TAC FISHERMAN’S FRIEND COMPETES IN TWO CATEGORIES; THROAT WHERE THE ONLY COMPETITOR IS HALL’S, AND MINT, WHICH IS DOMINATED (80%) BY XXX, AND IMPERIALS. FISHERMAN’S FRIEND SHARE IS 3% IN VOLUME, AND 6% IN VALUE

MARKET PRESENCE DISTRIBUTION: PRESENT IN ALL MAJOR CHAINS: – Shoprite – Checkers – Pick’n’Pay – Spar – Dis-Chem – Clicks MARKETING ACTIVITIES: SAMPLING PRINT NATIONAL CONSUMER PROMOTION –(DIS-CHEM DRUGSTORES)

NATIONAL CONSUMER PROMOTION WITH DIS-CHEM PHARMACY/DRUGSTORE OUR NO. 1 CUSTOMER (May – Sept.) THE PRIZE!

PROMOTION IN INDEPENDENT PHARMACY THE PRIZE!

SOUTH AFRICA – A SUCCESS STORY HIGHLY PROFESSIONAL, COMMITTED DISTRIBUTOR GOOD VOLUME GROWTH IN MARKET WITH LIMITED DISPOSABLE INCOME DETERMINATION TO CONTINUE IN SAME VEIN OUTSTANDING ACHIEVEMENT AWARD IN 2013 JOHANNESBURG CAPE TOWN