All Whites (76%) All Blacks (56%) English-Speaking Hispanics (79%) 75%* of the population reports using the internet or email. Here is a breakdown of use.

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Presentation transcript:

All Whites (76%) All Blacks (56%) English-Speaking Hispanics (79%) 75%* of the population reports using the internet or . Here is a breakdown of use among different groups. (shown as a percentage of population online) Years Old (92%) Years Old (85%) Years Old (72%) 65+ Years Old (37%) No High School Degree (38%) College Graduates (93%) <$30K Income (61%) >$75K Income (93%) Men (76%) Women (74%) *Source: Pew Internet & American Life Survey, December ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, High School Graduates (67%) Urban (77%) Rural (64%) Suburban (77%) Spanish-Dominant Hispanics (32%)**

Whites (74%) Blacks (71%) English-Speaking Hispanics (84%) 75%* of the population reports owning a cell phone. Here is a breakdown of use among different groups. (shown as a percentage of population owning a cell phone) Years Old (88%) Years Old (83%) Years Old (70%) 65+ Years Old (50%) No High School Degree (63%) College Graduates (86%) <$30K Income (61%) >$75K Income (92%) Men (77%) Women (73%) High School Graduates (67%) Urban (79%) Suburban (77%) Rural (62%) *Source: Pew Internet & American Life Survey, December

54%* of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home. Here is a breakdown of use among different groups. (shown as a percentage of population using a high-speed connection from home) Whites (55%) Blacks (38%) English-Speaking Hispanics (57%) Years Old (74%) Years Old (62%) Years Old (49%) 65+ Years Old (20%)No High School Degree (22%) College Graduates (74%) <$30K Income (40%) >$75K Income (77%) Men (58%) Women (50%) High School Graduates (43%) Urban (60%) Suburban (56%) Rural (42%) *Source: Pew Internet & American Life Survey, December

For more information, please read the full report: “A Typology of Information and Communication Technology Users,” by John Horrigan (May 2007) Elite Tech Users (31% of American adults) Group name % of adult popula tion What you need to know about them Omnivores8% They have the most information gadgets and services, which they use voraciously to participate in cyberspace and express themselves online and do a range of Web 2.0 activities such as blogging or managing their own Web pages. Connectors7% Between featured-packed cell phones and frequent online use, they connect to people and manage digital content using ICTs – all with high levels of satisfaction about how ICTs let them work with community groups and pursue hobbies. Lackluster Veterans8% They are frequent users of the internet and less avid about cell phones. They are not thrilled with ICT-enabled connectivity. Productivity Enhancers8% They have strongly positive views about how technology lets them keep up with others, do their jobs, and learn new things. Middle-of-the-road Tech Users (20%) Mobile Centrics10% They fully embrace the functionality of their cell phones. They use the internet, but not often, and like how ICTs connect them to others. Connected But Hassled10% They have invested in a lot of technology, but they find the connectivity intrusive and information something of a burden. Few Tech Assets (49%) Inexperienced Experimenters 8% They occasionally take advantage of interactivity, but if they had more experience, they might do more with ICTs. Light But Satisfied15% They have some technology, but it does not play a central role in their daily lives. They are satisfied with what ICTs do for them. Indifferents11% Despite having either cell phones or online access, these users use ICTs only intermittently and find connectivity annoying. Off the Network15% Those with neither cell phones nor internet connectivity tend to be older adults who are content with old media.