The Rhetorical Triangle

RHETOR the persona—the “mask ” What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience?

RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience? Basic identifying features (race, age, education, etc) Knowledge Attitudes Beliefs

RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience? TOPIC/SUBJECT/MESSAGE Basic identifying features (race, age, education, etc) Knowledge Attitudes Beliefs CONTEXT convergence of time, people, place, events in which the topic merits attention Time Place People Events Motivating force behind speaker/ narrator

RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience? TOPIC/SUBJECT/MESSAGE Basic identifying features (race, age, education, etc) Knowledge Attitudes Beliefs CONTEXT convergence of time, people, place, events in which the topic merits attention Time Place People Events Motivating force behind speaker/ narrator PURPOSE Genre

RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated TOPIC/SUBJECT/MESSAGE PURPOSE Genre Appeal to Credibility/ Ethics How does the author create credibility? Education, religion, patriotism, Visual, verbal (way he speaks) Add information here because Linda had nothing

Appeal to Credibility / Ethics  rHos rHos

Appeal to Credibility =/ Ethics  WQHl1s WQHl1s

RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated TOPIC/SUBJECT/MESSAGE PURPOSE Genre Appeal to Credibility/ Ethics How does the author create credibility? Education, religion, patriotism, Visual, verbal (way he speaks) Add information here because Linda had nothing Appeal to emotion Be very specific with what emotion is being appealed to Fear and Anger are the most effective emotional appeals Humor is not an emotion

Appeal to Emotion  yvc yvc

RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated TOPIC/SUBJECT/MESSAGE PURPOSE Genre Appeal to Credibility/ Ethics How does the author create credibility? Education, religion, patriotism, Visual, verbal (way he speaks) Add information here because Linda had nothing Appeal to emotion Be very specific with what emotion is being appealed to Fear and Anger are the most effective emotional appeals Humor is not an emotion Appeal to logic Logical structure of argument, possibly created by:  observation  statistics  Testimonies (expert and personal)  experience  examples and details

Appeal to logic  mpxp0 mpxp0

Appeal to logic  OT4LYA OT4LYA

Other Appeals  Patriotism  Key role (Mother, teacher tax payer, parent, teenager)  Religious identity (often is also an appeal to credibility)  Past experiences (if they are shared experiences, this can also be an appeal to credibility)  Humor

What’s it doing?  dQk dQk

What’s it doing?  UauE UauE

What’s it doing? PY