 Celebrities  Humor  Emotion  Bandwagon

 Use a famous person to persuade audience to use the product.  BOLD and Beautiful  Promise of being (dancing, acting) like her if you use the product.

 Who is the target? Appeals to people: *who like Brittany Spears. *who like Pepsi *who watch the Superbowl *people familiar with soda fountains.  Is it effective? Yes – uses historical information (soda fountains) and a modern day celebrity to make it interesting to different age groups.

 Do you know the celebrity? Do you know the celebrity?

Use humor to…… Grab our attention Make us laugh So that

 Hungry? Hungry?

Who is the target?Is it effective?  Everyone…who doesn’t like to laugh?  Animal lovers  Yes…..who wouldn’t laugh at that example?  Something to talk about when you see Doritos in the store.  Something to talk about when you eat Doritos at home.

 Advertisements use different types of emotions to elicit responses that would result in action depending on the product.  These types of ads work on everyone because everyone has emotions (except psychopaths). It’s whether or not you let the emotions get the best of you.  Fear Fear  Sadness and Guilt Sadness and Guilt

 Bandwagon media techniques show how “cool” a person can be if they join the exclusive club. You don’t want to be left behind.  Commercials could be targeted towards certain groups, such as age or hobbies.  However, is this commercial pro or con bandwagon? Both?this commercial