1 Attitudinal Survey 2014 French 18-34 March 2014.

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Presentation transcript:

1 Attitudinal Survey 2014 French March 2014

2 Perceptions of Advertising In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer And the survey says…

3 Most Influential Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most influential?

4 Most Authoritative Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?

5 Most Powerful Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most powerful?

6 Most Effective Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most effective?

7 Most Persuasive Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?

8 Most Engaging Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most engaging?

9 Most Relevant Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following media carries advertising that you believe to be the most relevant?

10 Most Effective Video Advertising French Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?