Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize Iryna Liashchuk Head of Marketing at Zigi.

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Presentation transcript:

Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize Iryna Liashchuk Head of Marketing at Zigi

2 The session will cover: Why the market needed a new approach How Zigi works Driving user engagement Unlocking huge retail ad budgets

Freemium is how the money will be made on mobile 3

4 Most mobile game users leave during the first 30 days

Over 95% of users don’t pay 5

Users are always close to retail locations 6

7 Pressure to buy in- game items Low Medium High Broad reach through Freemium model Monetized Users Selling items When you pressure users, they start to leave The Freemium Pressure Cooker

How Zigi Works 8

Patents pending User is notified when near a Zigi spot

Patents pending

Map shows the closest sponsored places Patents pending

Walking to Zigi spot Patents pending

In-game reward gets unlocked automatically Patents pending

Sponsor can present a special offer Patents pending

Driving Engagement 15

Key things improving retention: Giving non-payers access to full game experience Not pressuring to buy or watch ads Re-engaging users during the day 16

Free Samples Lead to Purchase Patents pending 3 2 1

Unlocking huge retail ad budgets 18

Zigi Is A New Pool Of Ad Dollars 19 Retailers are the highest advertising spenders $21.5B $1.8B $1.6B$1.7B $1.5B

Zigi’s value for retailers: Patents pnding Reach & branding Foot trafficStore Revenue

Thank you for attention! Get in touch if you have questions: 21