Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize Iryna Liashchuk Head of Marketing at Zigi
2 The session will cover: Why the market needed a new approach How Zigi works Driving user engagement Unlocking huge retail ad budgets
Freemium is how the money will be made on mobile 3
4 Most mobile game users leave during the first 30 days
Over 95% of users don’t pay 5
Users are always close to retail locations 6
7 Pressure to buy in- game items Low Medium High Broad reach through Freemium model Monetized Users Selling items When you pressure users, they start to leave The Freemium Pressure Cooker
How Zigi Works 8
Patents pending User is notified when near a Zigi spot
Patents pending
Map shows the closest sponsored places Patents pending
Walking to Zigi spot Patents pending
In-game reward gets unlocked automatically Patents pending
Sponsor can present a special offer Patents pending
Driving Engagement 15
Key things improving retention: Giving non-payers access to full game experience Not pressuring to buy or watch ads Re-engaging users during the day 16
Free Samples Lead to Purchase Patents pending 3 2 1
Unlocking huge retail ad budgets 18
Zigi Is A New Pool Of Ad Dollars 19 Retailers are the highest advertising spenders $21.5B $1.8B $1.6B$1.7B $1.5B
Zigi’s value for retailers: Patents pnding Reach & branding Foot trafficStore Revenue
Thank you for attention! Get in touch if you have questions: 21