Delivering growth, improvement, & influence for our members EMITA going forward Donald van der Merwe Intevexis Sunday, 15 November 2015

Delivering growth, improvement, & influence for our members Agenda  Objectives  Aims & Objectives for EMITA  Value Proposition  Stages of Growth  Outline Business Plan  Organisational Framework  Starting the process  Summary  Questions

Delivering growth, improvement, & influence for our members Objectives To review what we said we wanted from an IT association and what the long-term vision is for EMITA To explain how we go about this, what needs to happen, and when it needs to happen …and start the process

Delivering growth, improvement, & influence for our members Aims & Objectives for EMITA  Generate business and improve standards for our members  Build a strong “value proposition” for our members  Be recognised as the primary representative organisation for IT businesses across the region

Delivering growth, improvement, & influence for our members Value Proposition  Feedback Summarised…  A referral network with access to wider audience of contacts and companies  Review of members activities and collaboration opportunities  Develop new business – new prospects, leads, and opportunities  Heads up on new technology, innovations, & products - developing new markets  Education, training, and standardising on best practice  Evaluation, rating, quality improvement, and accreditation  Business support on key issues such as accountancy, legal aspects.  Lobbying other agencies – a collective voice for IT in the East Midlands.  Extending spheres of influence & promoting a positive image GROWTH IMPROVEMENT INFLUENCE

Delivering growth, improvement, & influence for our members Value Proposition  Feedback Summarised… GROWTH IMPROVEMENT INFLUENCE DELIVERING FOR OUR MEMBERS

Delivering growth, improvement, & influence for our members Stages of Growth  Creating the need for the organisation  Short-term: next 3-6 months  Establishing the organisation  Short-term: next 3-6 months  Developing the organisation  Medium-term: next 6-12 months  Growing the organisation  Long-term: next 9-18 months  Ongoing development & growth  Long-term: ongoing and beyond months 12-18

Delivering growth, improvement, & influence for our members Stages of Growth  Creating the need for the organisation  Short-term: next 3-6 months  Overview: Activities include organising and promoting events and promoting the East Midlands IT Association itself.  Key Objective: establish & prove the model to raise required funding  Measures: by number of enquiries & attendees to events; and by the referrals & successful networking of attendees

Delivering growth, improvement, & influence for our members Stages of Growth  Establishing the organisation  Short-term: next 3-6 months  Overview: Activities include formally establishing the association and its framework; organisational structures, responsibilities; and business plan  Key Objective: establish required committees to begin implementing agreed plans  Measures: by number of members joining; and successful appointment of committee members

Delivering growth, improvement, & influence for our members Outline Business Plan  General  Introduction, Aims & Objectives, Strategy, & Direction  Value Proposition  Key benefits of membership, partners, sponsors, & other spheres of influence  Programme Development  Programmes, events, & training  Member Development  Member communication and recruitment  Marketing  Marketing, Communications, PR, Website, & Portal  Finance & Administration  Budgets, Funding, & Fee’s Board Member Roles

Delivering growth, improvement, & influence for our members Organisational Framework  Memorandum & Articles of Association  The constitution that outlines the activities of the organisation, the way it is managed, conducts meetings, etc.  Executive Board  The affairs of the organisation shall be directed by the executive board of which there will be at least 5 members, (each responsible for a key area of the organisation) and a Chairman (external)  Committees and Panels  The Executive Board may establish and maintain committees, sub- committees, project groups, and panels as necessary to fulfil matters delegated to them (including regional or special interest)

Delivering growth, improvement, & influence for our members Starting the Process  Developing business leads & opportunities for members  activities for developing, promoting, & generation of leads  Handling business leads & enquiries  internal framework, policies, & procedures of leads  Value proposition  prioritising the feedback and activities the board should focus on  Membership  benefits, recruitment, & advertising strategies  Stages of growth  what are the key activities that should be focused on

Delivering growth, improvement, & influence for our members Summary  Growth - network, collaboration opportunities, new business & new markets  Improvement - education, training, quality, accreditation, & support  Influence - lobbying, spheres of influence, & positive image  Stage of Growth - defining the overall context [crawl, walk, run]  Outline Business Plan - focus on establishing the organisation  Organisational Framework – roles, responsibilities, & people  …and starting the process - have you chosen your workshop ?

Delivering growth, improvement, & influence for our members Questions Thank You Donald van der Merwe Intevexis

Delivering growth, improvement, & influence for our members Workshops  Developing business leads & opportunities for members  activities for developing, promoting, & generation of leads  Handling business leads & enquiries  internal framework, policies, & procedures of leads  Value proposition  prioritising the feedback and activities the board should focus on  Membership  benefits, recruitment, & advertising strategies  Stages of growth  what stages and activities should be focused on (or provide feedback)