The 4G world: Joe Mele When video becomes the new voice…

Dialogic ® Media Labs Video “center of excellence” inside Dialogic World-class team of video technologists Initial delivery: Advanced video for Dialogic ® products Research in “intelligent” video and analytics

Video in 3G networks: Today Most solutions are for streaming content from storage servers TDM pipes constrain bandwidth required for advanced video services Mobile video in 3G-324M environments is limited to speeds of 40 Kbps EV-DO (Rev A) can typically provide download speeds up to 1 Mbps and upload speeds up to 400 Kbps

Video in 4G networks: Tomorrow 4G to unleash advanced video services and applications Bigger pipes –100 Mbps speeds in mobile environments –1 Gbps speeds in fixed environments Plus…designed for: –Interactive multimedia –All-IP –Video Friendly…

In tomorrow’s 4G world… Video becomes the de facto means for IP communications –Replacing voice (phone call, voice mail) –Replacing data ( , text messaging) Video is the New Voice™

Video is the New Voice™, but… 4G video services and applications will have new challenges… Video is easy to edit (and counterfeit) Video is rich in information (so security is a higher priority) Undesirable content is widely (and easily) available Desired content is tough to find (discovery, search) We must be able to trust the content

Meeting the Challenge: Today Video content must be: –Authentic –Tamper-proof –Displayable only to authorized viewers –Free of inappropriate images –Easily searchable Today…this is typically accomplished by “brute force” –Requiring hundreds or even thousands to preview –Encrypting everything…up front –Performing manual audits…after the fact

Meeting the Challenge: Tomorrow Intelligent Analytics will automate these tasks : –Authenticate the source –Validate the user –Recognize and track content –Filter undesirable content –Detect tampering Real business opportunities –Generating and/or protecting revenue –Reducing costs –Safeguarding intellectual property

Generating Revenue: Image Analysis for Advertising Advertisers are afraid to put their ads on user-generated content Need to identify content that is: –Offensive –Of poor quality –Inappropriate for advertising Over time, will expand to: –“It’s a video about cars” –“It’s a video about Hondas” –Enable highly-targeted ads “The inflection point for online advertising will be driven by increased volumes of trusted video content.” Advertisers will require the assurance that the content is safe – thereby increasing ad revenues

Takeaways  4G capabilities are required to unleash advanced video applications and services  In the 4G world… video becomes the “de facto” means for IP communications  Video content will need to be trusted Video is the New Voice™