Media Plan.  Reason- increase awareness and interest  Audience- 1 st ) New and emerging companies 2 nd ) Established companies looking for fresh air.

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Presentation transcript:

Media Plan

 Reason- increase awareness and interest  Audience- 1 st ) New and emerging companies 2 nd ) Established companies looking for fresh air  Budget- $5,000 cap  Major media channels  Digital/interactive media-30%  Promotional media- 60%

 Media background-  No current media plan  Word-of-mouth Effective but can increase

 Advertising objectives and Media objects  Advertising objectives- Create awareness of JNT. Maintain current clients and integrate new clients Appeal to target audience-social media, interactive media, digital media  Media objectives- 50% Reach increase Print, digital/interactive, promotional tools

 Message Focus- awareness and understanding of work and mission Logo, slogan, mission, colors, reoccurring traits  Recognizable  Informative  Memorable Social media Facebook, twitter, google+ App “stamps” Poster, pens, business cards, newspaper inserts

 Media Strategies and Tactics  Media Strategies- Channels utilized- Newspapers Social media Youtube Website Local Shops  Geogrpahics  Manhattan and surrounding area Manhatten-52,836 pop Beloit- 4, 500 pop

Media Tactics- 1.Salina Journal, The Mercury, The Beloit Daily Call, etc.-inserts 2. Facebook, Twitter, YouTube, 3. App 4. Blog, Pens, Posters, Cups, USB Drives, etc

 Possible Evaluation Depends on specific channels expenses, distribution costs, digital and interactive costs, and printing costs will be taken into consideration $5,000 Cap