Strategy of Reporting ——How to handle the disaster and sports events.

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Presentation transcript:

Strategy of Reporting ——How to handle the disaster and sports events

audience web portals Micro-blog 、 Radio Television 1 、 Focus: the latest news about the disaster 2 、 Difficulty: conduct a deeply analysis about the news Preliminary planning

1 、 Taking advantage of media resources 2 、 The arrangement of media coverage 3 、 Personnel division 4 、 Notice The strategies

Radio 1 、 Reason : The main audiences are the flood victims. （ Note ： Radio broadcasting were the quickest way to get news in the 2008 Wenchuan earthquake in China.) 2 、 M ain strategy ：（ 1 ） Broadcast the self-rescuing measures ； set up a column to help victims find their separated families. （ 2 ） Emphasize on broadcasting disaster alarming information.

TELEVISION 1 、 Reason ： Television is the symbol of professional news media image. 2 、 Main Strategy ：（ 1 ） Broadcast large number of true and clear information. （ 2 ） Suspend all the entertainment. （ 3 ） Cooperate with the disaster mitigation organizations to conduct fundraising

Web Portals: 1 、 Reason ： Most informative media form, especially social network(micro-blog). 2 、 Main Strategy ：（ 1 ） cooperate with social celebrities owing to their great influence of their microblog （ 2 ） cooperate with famouse web portals like Baidu and Google

The arrangement of media coverage 7 ： 00 a.m.-8 ： 00 a.m. 12 ：： 00 p.m. 19 ： 00 p.m.-20 ： 00 p.m. Disaster news broadcasting

Personnel division Staff Tasks teams Disaster scenario Gender ratio Dipatched reporters Reporters inside company Relief work interview with professionals Connection with disater mitigation orgnization （ 1 ） Outbound male and female reporters can be distributed by a ratio of 3:1 （ 2) proper division of personnel based on specific task. （ 3 ） contact with different social department by number and website.

Personnel division Water consercancy Disaster relief work Forestry and argriculture Disaster mitigation system Main structure Medical Establishment Civil Affairs Bureau The Red Cross Fire protection The Armed Police Militiaman Land resources Weather condition

Notice 1 、 Associated with humanistic concern and avoid the secondary damage 2 、 Cooperate with the international media 3 、 Be aware of self protection as correspondent

Thank you ！