Intel Trinity Chapter 37 – East of Eden Chapter 38 - Turn at the Tiller Sriya Basavaraj

Who was Jerry Sanders? Jerry Sanders – Hollywood Jerry Special Relationship – Jerry and Noyce Noyce’s insight to see the greatness in Sanders and promote him consistently Noyce’s support to Sanders when he wanted to start a company of his own which would ultimately become a competitor to Intel Andy’s reluctance to the deal and thought of not quashing the deal 1

AMD & Intel Intel to sue AMD for their reverse engineered clone of Intel 8086 AMD to get the license of 8086 as a second source IBM, GE’s demand to license the technologies to fellow companies for a guaranteed and continuous supply Semi conductor companies did not sign second source deals with companies that might pose a threat if the original company stumbled IBM insisted that AMD be part of the second source deal Second deal with AMD had 2 major downside risks A potential contender Exposing Intel’s technology At the end Jerry Sanders got exactly what he wanted 2

Les’s IDO Initiative Intel announces its first $1 Billion revenue Les – Company’s first official employee and the man responsible for getting company’s first memory chip to the market Creator of IDO – Intel Development Operation IDO’s initiatives Parallel processing super computers Personal Enhancement Division Leslie L. Vadász “There is more to the technology business than accounting for the money” 4

Craig Barrett – “Copy Exactly” Chip yields took a new level of importance - Recession and Japanese Most investment capital was going through backdoors to criminals Craig compared Intel’s manufacturing quality with Japanese competitors and concluded it was abysmal Biggest Breakthrough – “Copy Exactly” Cleared out a fab and converted it into manufacturing process test site Intel had the ability to learn from its success and even more from its failures Andy promoted Barrett through senior ranks 4

Reflection Though Noyce was the boss at Intel, was it right on Andy’s part to agree for AMD to do the second sourcing? Could he have not convinced Noyce out of it? Employees must always be given a platform to express their thoughts and ideas Improvement ideas need not have to be complicated always. Simple ideas do make a significant impact 5