Business Plan v1.0 Project manager : Mehdi DJEBBAR Technical manager : Yannis ARIBAUD Quality manager : Nicolas LANDIER Marketing manager : Benoît LE BOT Romain BECQUET, Christophe LE BLANC, Bruno TOUX, Rémy SAINT-LOUBOUE 1

Plan Company’s objectives Market research Offer description Product positioning 2

Company’s objectives An IT consulting company Access control IT solution 3 Company’s objective – Market research – Offer description – Product positioning

The market (1/4) Market research: Companies which need to install a control system with badges to manage accesses to private locations.  Targets: Préciser la cible précise : pas d’exemple ! 4 Company’s objective – Market research – Offer description – Product positioning

The market (2/4) Goals: Companies with more than 50 employees and moving in the same city  bigger buildings (Insee statistics) 5 Company’s objective – Market research – Offer description – Product positioning Domain : Industrie de la construction et des services non financiers’ sector (ICS). Source : Insee.

06/11/08 Company transportations involving Paris Company count between 1994 and 2002 ArrivalsDeparturesBalance Transportations within Paris: -In the same arrondissement -Between two arrondissements Transportations towards differents départements : -Île-de-France -Province Total Domain : Industrie de la construction et des services non financiers’ sector (ICS). Source : Insee.

The market (3/4) Market share objectives: Leader in network access control system for SME in Ile- de-France. Market segmentation:  Medium and large businesses: 50 to 500 employees  Based in Ile-de-France 7 Company’s objective – Market research – Offer description – Product positioning

The market (4/4) Competitors:  HID: leader in providing access, american international company whose targets are: government, education, financial/banking, airport/port, health care.  Synel-France: rest-home, time management system, access control.  Gemalto (ex: Gemplus): contact less technology. Market share objectives:  Leader in network access control system for SME in Ile-de-France. 8 Company’s objective – Market research – Offer description – Product positioning

Offer description (1/3) Product definition:  Turnkey access control solution with customization possibilities.  The Access Control System is composed of: access control server, badges, badge readers (powered or not), control centre software (Premium Package).  Auditing, customization, hardware and software set up, training, maintenance, telephone and support. 9 Company’s objective – Market research – Offer description – Product positioning

Offer description (2/3) Price definition:  Access control server (with software) : 2500€  Badge reader :  powered : 295€  Not powered : ?  Badge : 5€  Control centre software : 350€ 10 Company’s objective – Market research – Offer description – Product positioning

Offer description (3/3) Performances price definition:  Audit : free  Customization : 700€/SDM 1  Assembling : 500€ 2 / day  On-the-job training : 400€ / half day  Maintenance : 500€ 2 / day  and phone : free 1 Study’s day men | 2 duty-free 11 Company’s objective – Market research – Offer description – Product positioning

Company wages Two employee (at the beginning) :  2500€ gross / employee 12 Company’s objective – Market research – Offer description – Product positioning

Product positioning (1/2) Strengths:  Skilled employees expert on new technologies  Access control system very modular allowing companies to adapt it to their needs  Access control system can evolve to offer other services (Biometry, RFID, Password, Digicode, etc.)  No hidden costs  More cheaper for rooms which have few doors (Small and medium business)  No intermediate support 13 Company’s objective – Market research – Offer description – Product positioning

Product positioning (2/2) Weaknesses:  Small new company selling a new offer  No references of previous clients 14 Company’s objective – Market research – Offer description – Product positioning

Execution steps Je pense qu’il faut, ici, faire apparaitre les date des différentes itérations Prototype Quantification du business plan Décision du management Réalisation projet avec points de contrôle (étapes) Site pilote Mise sur le marché 15 Company’s objective – Market research – Offer description – Product positioning

Cost targets Development cost Marketing cost Administrative cost (Logistical cost) 16 Company’s objective – Market research – Offer description – Product positioning

Sales targets Products price Services price Quantities aim 17 Company’s objective – Market research – Offer description – Product positioning