Prepared for: Nathan Greenberg Marketing Director Moss Brothers.

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Presentation transcript:

Prepared for: Nathan Greenberg Marketing Director Moss Brothers

José Has Purchase Power ! Source: Scarborough, Riverside, San Bernardino, Orange County, release , annual study, Hispanic A18+ who listen to KLYY 39,000 Listeners 32,000 Listeners 27,300 Listeners Amount Household plans to pay for a new vehicle in 2011 (Index) Vehicle Price Range

José Loves Big Vehicles! 58,800 Listeners 142,200 Listeners 265,700 Listeners 341,500 Listeners Source: Scarborough, Riverside, San Bernardino, Orange County, release , annual study, Hispanic A18+ who listen to KLYY Type of Domestic Vehicle KLYY’s Listeners Own or Lease (Index)

José Plans to Buy/Lease New Vehicles Next Year! 37K Listeners 56,800 Listeners 29,600 Listeners Source: Scarborough, Riverside, San Bernardino, Orange County, release , annual study, Hispanic A18+ who listen to KLYY Type of Vehicle KLYY’s Listeners Plan to Buy/Lease in 2011 (Index)

José’s Vehicle Preferences Source: Scarborough, Riverside, San Bernardino, Orange County, release , annual study, Hispanic A18+ who listen to KLYY Make of Vehicle Owned or Leased (% of Station)

José’s Demographic Profile Source: Scarborough, Riverside, San Bernardino, Orange County, release , annual study, Hispanic A18+ who listen to KLYY KLYY Males Slightly Outnumber Female Listeners Age Demographics of the KLYY Listener

Yes Way José! Employment Status: –34% Employed Full-time –26% Employed Part-time Jose’s Annual Household Income: –27% Earn between $35K -$50K – 9% Earn between $50K-$75K –14% Earn $75K+ Education: –39% Less than 12 th grade –40% High School graduates –15% Some college – 5% College graduate or more Occupation: –20% White Collar –40% Blue Collar Home Ownership: –43% Own –51% Rent Children in the household: –27% have none –15% have one –27% have two –31% have three or more Source: Scarborough, Riverside, San Bernardino, Orange County, release , annual study, Hispanic A18+ who listen to KLYY

José is the #1 Station in the Inland Empire! P25-54 AQH Share Full WeekShare KLYY7.0 KOLA6.0 KRQB5.5 KGGI4.5 KFRG4.3 AM DriveShare KLYY6.0 KRQB5.8 KOLA5.3 KFRG4.6 KGGI4.3 Mid DayShare KLYY8.8 KOLA7.5 KRQB5.6 KGGI4.4 KFRG3.6 PM DriveShare KLYY6.4 KOLA5.5 KFRG5.2 KGGI4.7 KRQB4.0 WeekendShare KLYY7.7 KRQB6.1 KOLA5.5 KGGI4.6 KFRG3.5 #1 Source: Arbitron, Riverside-San Bernardino metro, P25-54 AQH Shares, October 2010