This week: 10 Total: 68 New&Effective recruitment process: Student Vs Real-life Business dilemma Margarita Unigovskaya Ekaterina Petrenko Ovsyannikov Nikita Alina Khorina

The Business Model Canvas Key Partners University Printing agencies Key Activities from partners: From companies: materials (cases), data, job placement From typing agencies: Acquisition of particular resources Key Activities problem recognition, problem evaluation, problem solving, employee selection Key Resources Types of resources Physical (building, equipment, posters) Intellectual (data) Human Financial Information Value Proposition Need – work placement Problem – labor market imperfections Service we offer – close the gap between job seeker and employer Value delivered – future possibilities Characteristics Newness Innovative Convenience Risk Reduction Customer Relationship Expected relations: b2b for Companies And b2c to students Channels Students → via lectures from companies/our agency via posters via word of mouth   Companies → via direct approach via job fairs via personal connections via university's recommendations Customer segment Value created for students searching for job & Companies searching for talented employees Cost Structure The most important costs inherent: money-consuming, time-consuming Most expensive Key Resources: physical resources Most expensive Key Activities: initial organization The business is Value Driven ( focused on value creation, premium value proposition) Sample characteristics: Fixed Costs (salaries, rents, utilities)Variable costs (office supplies) Revenue Stream Individual contract based pricing for companies Free for students

Customer relationship GET customers - companies 1. Paid demand creation activities: Publications in magazines Job fairs participation 2. Earned demand creation activities: Personal negotiation Personal links Facebook, twitter connections Blogging   KEEP customers - companies Constantly monitoring high quality selection process of students Loyalty program - lower chargers for loyal companies GET customers - students 1. Paid demand creation activities: Advertisements, handouts, posters; Participate in study-fairs; 2. Earned demand creation activities: Blogging Facebook, twitter connections Webinars or guest lectures Inspiration from companies' side Inspiration from universities' side Word of mouth KEEP customers - students Guest lectures from alumnus that have found their job placement by means of Case Studies

What did we learn? A)Hypothesis: Presenting case studies during classes/lectures will attract attention and get customers B)Experiments:  Talking to professors at HU C)Results 50/50 results D) Iterate Visit Job fair on 15th and 16th of March, Amsterdam

Cultural aspect Potential Problems Languages Citizenship change of location Nationality Sex Race English and Dutch Cases Multinational Staff

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