Amity School of Engineering and Technology Effective Written Communication Presentation on Web Based Writing By Aakriti Khanna Lakshya Mehta Meghna Sahay Ravitej Singh Rekhi Tanya Khandelwal 3ECE2 Submitted to: Mr Parveen Kumar Faculty of Effective Written Communication

Web Based Writing WEB BASED WRITING : Moving from print to online

Web Based Writing Web based writing is good writing adapted according to the limits of the Web as a medium the needs of Web users. "Good writing," by definition, is plain text that does not usually call attention to itself. One can also call it "transparent writing," text that lets you see the subject without even noticing the words that convey it. What is Web Based Writing?

Concept of : Dumbed down and revved up Web has some severe limits as a medium. Text on a computer screen dumbs us down and revs us up. Low resolution dumbs us down by reducing our reading speed to around 75% of our print-reading speed. So we should try to say in 75 words what we'd normally say in 100. Text designed to be read on the screen needs to be concise. Sentences need to be short. Paragraphs too should be shorter.

Helping users navigate Web users tend to scan around a new site, something like the way paper readers skim the headlines before settling on a story. Navigation aids are crucial. A subheading to every few paragraphs is one such aid.

Web Based Writing Purpose of Web Based Writing 1.Persuade: Sometimes we need to persuade our readers about something. For example, an e-commerce website needs to persuade its visitors to buy stuff and so on... 1.Inform: Information can be related to anything- from news, technology, food, lifestyle, shared interests, etc.

Web Based Writing 3. Entertain: Entertainment does not necessarily pertain to videos and music...there are many good blogs that publish enough material to make you laugh the whole day! 4. Change Behaviour: Sometimes, what starts as harmless surfing ends up with a lengthy credit card statement...

Web Based Writing 5. Enforce Compliance: Whatever is put up should enforce compliance. 6.Vanity: The most important one which most of the people fail to consider. Vanity includes making the assumption that your readers know nothing, and you are the “supreme being.”

Web Based Writing Principles of Web Based Writing 1.Structure: There should be a proper format in which the content on web should be written. 2. Accurate: It is difficult to read large number of pages at a time so points should be illustrated with examples.

Web Based Writing 3.Useful: Data should be to the point and accurate. It should be brief with illustrated examples which makes it easier for reader to read. 4. Relevant: Lot of information is there to view to readers but it becomes difficult and irritating with paragraphs that has no end and is without any conclusion. Cut off unnecessary words. Content should be to the point.

Web Based Writing 5.Credible: Content should be catchy and facts should be convincing. Readers must be persuaded with the content available. 6.Findable: Content of web based writing should contain such keywords that are easy to find online on different search engines. Main focus should be on headings and links.

Web Based Writing 7.Scannable: Reading online is harder for eyes than reading on paper. People can scan the content to determine what they want to read. Headings should be descriptive Bullet the points to make paragraphs short and easy to understand. 8.Simple: Do not complicate the information with unnecessary words. Such terms should be avoided that might confuse the readers. 9.Voice: While writing content for web avoid grammatical errors. Tenses should be kept in mind. Short content should be written in active voice

Web Based Writing BLOGGING : What Is It?  Blogs are found on the Internet.  The term “blog” is short for web log.  A blog is a series of entries, or posts created by someone, stored in chronological order, are searchable, and allows readers to comment on your content.  The first “blogger” was a man named Dave Winer and his blog Scripting News has been in existence since 1994; you can find it at

Web Based Writing Why Blog?  To share information  Personal – blog as a journal  Professional – blog as a product  As part of their work  Journalists – blogs as news outlets  Businesses – blogs as advertising

 Blog hosting services require registration.  The Permissions settings are very important for managing comments and who can/cannot view your blog.  It is possible to include pictures, videos, and podcasts in your blog. Some Things to Know

Web Based Writing 1. Huffington Post 2. TMZ 3. Business Insider 4. Mashable 5. Gizmodo SOME OF THE POPULAR BLOGS ARE:

Web Based Writing Thank You!