Adam Fuller Salt River Project NWPPA Communications and Energy Innovations Conference Sept. 14, 2015 Writing for the web and social media Jeff Marshall.

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Presentation transcript:

Adam Fuller Salt River Project NWPPA Communications and Energy Innovations Conference Sept. 14, 2015 Writing for the web and social media Jeff Marshall Clearwater Power

The Power of Narrative Adam Fuller Salt River

NWPPA Communications and Energy Innovations Conference | 9/14/15 2 “Data touches your head, storytelling touches your heart.” – Roy Sekoff, President of HuffPost Live, Digital Summit Phx

SRP Connect overview NWPPA Communications and Energy Innovations Conference | 9/14/15 3 3

4 What do we talk about?

NWPPA Communications and Energy Innovations Conference | 9/14/15 5

SRP blogging basics Why? Building on rented land Why? Building on rented land What? Our storytelling hub What? Our storytelling hub How? Fresh, relevant content every week How? Fresh, relevant content every week Who? Corp. Comm. / Media Relations Who? Corp. Comm. / Media Relations Where? srpconnect.com Where? srpconnect.com NWPPA Communications and Energy Innovations Conference | 9/14/15 6

Launched Sep. 22, 2014 NWPPA Communications and Energy Innovations Conference | 9/14/15 7

This just happened… NWPPA Communications and Energy Innovations Conference | 9/14/15 8

This just happened… NWPPA Communications and Energy Innovations Conference | 9/14/15 9

Newsjacking at 70,000 ft NWPPA Communications and Energy Innovations Conference | 9/14/15 10

#cometlanding NWPPA Communications and Energy Innovations Conference | 9/14/15 11

Blog NWPPA Communications and Energy Innovations Conference | 9/14/15 12 SocialTV

NWPPA Communications and Energy Innovations Conference | 9/14/15 13 Extending the life Organic spaceman page views Ad-driven spaceman page views

Evergreen Content NWPPA Communications and Energy Innovations Conference | 9/14/15 14

It’s about people NWPPA Communications and Energy Innovations Conference | 9/14/15 15

NWPPA Communications and Energy Innovations Conference | 9/14/15 16 Six rainbows over Roosevelt Lake!

Supersized April Fool’s NWPPA Communications and Energy Innovations Conference | 9/14/15 17

NWPPA Communications and Energy Innovations Conference | 9/14/15 18

Best day ever NWPPA Communications and Energy Innovations Conference | 9/14/15 19 SRP Connect! lifetime daily page views

The weekly report NWPPA Communications and Energy Innovations Conference | 9/14/15 20 Snapshot of main topics Engagement Sentiment Analysis Screenshots

Five takeaways 1.Stale content kills engagement 2.Focus on people 3.Great Stories = Great Ads 4.Track engagement 5.Find your voice, have fun NWPPA Communications and Energy Innovations Conference | 9/14/15 21