Dr. Saleh Alqahtani

Kotler on Marketing Today you have to run faster to stay in place.

Dr. Saleh Alqahtani The substantial speedup of international transportation, communication, and financial transactions, leading to the rapid growth of world trade and investment, especially tripolar trade (North America, Western Europe, Far East) The substantial speedup of international transportation, communication, and financial transactions, leading to the rapid growth of world trade and investment, especially tripolar trade (North America, Western Europe, Far East) The movement of manufacturing capacity and skills to lower cost countries. The movement of manufacturing capacity and skills to lower cost countries. The rising economic power of several Asian countries in world markets. The rising economic power of several Asian countries in world markets. The rise of trade blocks such as the European Union and NAFTA signatories. The rise of trade blocks such as the European Union and NAFTA signatories. Identifying and Responding to the Major Macroenvironment Forces

Dr. Saleh Alqahtani The severe debt problems of a number of countries, along with the increasing fragility of the international financial system. The severe debt problems of a number of countries, along with the increasing fragility of the international financial system. The increasing use of barter and countertrade to support international transactions. The increasing use of barter and countertrade to support international transactions. The move toward market economies in formerly socialist countries along with rapid privatization of publicly owned companies. The move toward market economies in formerly socialist countries along with rapid privatization of publicly owned companies. The rapid dissemination of global lifestyles. The rapid dissemination of global lifestyles. The gradual opening of major new markets, namely China, India, eastern Europe, the Arab countries, and Latin America. The gradual opening of major new markets, namely China, India, eastern Europe, the Arab countries, and Latin America. Identifying and Responding to the Major Macroenvironment Forces

Dr. Saleh Alqahtani The increasing tendency of multinationals to transcend their locational and national characteristics and become transnational firms. The increasing tendency of multinationals to transcend their locational and national characteristics and become transnational firms. The increasing number of cross-border corporate strategic alliances–for example, MCI and British Telecom, and Texas Instruments and Hitachi. The increasing number of cross-border corporate strategic alliances–for example, MCI and British Telecom, and Texas Instruments and Hitachi. The increasing ethnic and religious conflicts in certain countries and regions. The increasing ethnic and religious conflicts in certain countries and regions. The growth of global brands in autos, food, clothing, electronics. The growth of global brands in autos, food, clothing, electronics. Identifying and Responding to the Major Macroenvironment Forces

Dr. Saleh Alqahtani Demographic Environment Worldwide Population Growth Population Age Mix Ethnic Markets Household Patterns Educational Groups Geographical Shifts in Population Shift from Mass Market to Micro markets

Dr. Saleh Alqahtani Economic Environment Income Distribution v. Low Income Mostly Low Income v. Low, v. high Income Low, medium, high Income Savings, Debt, & Credit Availability Savings, Debt, & Credit Availability Mostly Medium Income

Dr. Saleh Alqahtani Natural Environment Higher Pollution Levels Higher Pollution Levels Increased Costs of Energy Increased Costs of Energy Shortage of Raw Materials Shortage of Raw Materials Changing Role of Government Changing Role of Government Natural Environment

Dr. Saleh Alqahtani Accelerating Pace of Change Accelerating Pace of Change Unlimited Opportunities for Innovation Unlimited Opportunities for Innovation Increased Regulation Increased Regulation Issues in the Technological Environment Issues in the Technological Environment Varying R & D Budgets Varying R & D Budgets Technological Environment

Dr. Saleh Alqahtani Political- Legal Environment Political- Legal Environment Increased Legislation Increased Legislation Special- Interest Groups Special- Interest Groups Political- Legal Environment

Dr. Saleh Alqahtani Social/Cultural Environment OfOrganizationsOfNature OfOneself OfSociety Of the Universe OfOthers Views That Express Values Views That Express Values