Institute of Fundraising Consultants Group SIG 17 th February 2010 Adrian Cutcliffe – Marketing Manager

Adrian Cutcliffe | Page #2 © 2008 Blackbaud Blackbaud Internet Solutions - trends About the SONI survey European Survey ran June/July  1063 responded to the country surveys completed Ran in five countries:  France  Germany  Italy  Netherlands  Spain*  UK *Discounted due to responses. SONI survey has been running in UK for 3 years and developed and expanded across Europe for the past 2 years.

Adrian Cutcliffe | Page #3 © 2008 Blackbaud Blackbaud Internet Solutions - trends How do you expect your organisation's financial investments in fundraising to change 2009 compared to 2008?

Adrian Cutcliffe | Page #4 © 2008 Blackbaud Blackbaud Internet Solutions - trends Does your organisation have the following?

Adrian Cutcliffe | Page #5 © 2008 Blackbaud Blackbaud Internet Solutions - trends Online revenue grew 46% in 2009 compared to 2008 December online revenue grew 32% in 2009 compared to 2008 May online revenue grew 66% in 2009 compared to Online Giving Trends Blackbaud’s analysis of ~2,300 not-for-profits from January through December 2009: Source: Blackbaud

Adrian Cutcliffe | Page #6 © 2008 Blackbaud Blackbaud Internet Solutions - trends 30% of online revenue was processed in December 46% of online revenue was processed in the last three months of the year 2009 Online Giving Trends Blackbaud’s analysis of ~2,300 not-for-profits from January through December 2009: Source: Blackbaud Online Revenue Distribution Online Transaction Distribution

Adrian Cutcliffe | Page #7 © 2008 Blackbaud Blackbaud Internet Solutions - trends Online average gift was $ in 2009 Online average gift decreased by 5% compared to Online Average Gift Trends Blackbaud’s analysis of ~2,300 not-for-profits from January through December 2009: Source: Blackbaud Average Gift Amounts by Sector All Sectors $ Business / Corporations $ Cultural $ Family / Human Services $ Foundations $ Healthcare $95.21 Hospitals $ Higher Education $ Independent Schools $ Other $ Recreational / Social $ Religious $196.44

Adrian Cutcliffe | Page #8 © 2008 Blackbaud Blackbaud Internet Solutions - trends 65% of not-for-profits had positive YOY online revenue growth The median online revenue YOY growth rate was 21% Organisations that raised more than $1m had a 35% YOY growth rate 2009 Year Over Year Online Giving Trends Blackbaud’s analysis of the same ~1,700 not-for-profits with complete online giving data for all of 2008 and 2009: Source: Blackbaud Year Over Year Growth Rates Amount Raised Online by Organization YOY Growth Rate $1,000, % $500,000 – $999,999 19% $100,000 – $499,999 28% $50,000 – $99,999 13% $10,000 – $49,999 3% All Organizations 21%

Adrian Cutcliffe | Page #9 © 2008 Blackbaud Blackbaud Internet Solutions - trends Summary 1.Organisations are clearly placing more emphasis on the Internet as a relationship management and fundraising tool 2.Despite an overall decline in fundraising of approximately 9% worldwide, there was tremendous growth in online revenue (46%) over Organisations who wish to more proactively raise funds online need to be prepared to do so before Q4 as those three months represent 46% of all online fundraising income 4.For online appeals, the ability to target ask amounts results in a 38% increase over the average online donation (£47 vs. £34)

Adrian Cutcliffe | Page #10 © 2008 Blackbaud Blackbaud Internet Solutions - trends The Raiser’s Edge® Grow Designed for smaller charities or charities who are just beginning to fundraise Based on The Raiser’s Edge platform but simplified to only include essential functionality Fully hosted so no hardware or IT support is required Entry level price point of £3K per annum See for more informationhttp://