SOCIAL MEDIA K-12 Education

INNOVATION-DEVELOPMENT PROCESS

DIFFUSION OF SOCIAL MEDIA 4 Stages Need Research Development Commercialization Twitter in the elementary classroom: “They’re learning the real purpose and power of literacy: communication. If they’re using language and technology in this way in first and second grade, there is no telling what they’ll be doing in years to come” (Kurtz, 2009).

NEED Why is social media needed in the classroom?  Students use social media everyday and if teachers were to use it in the classroom they could increase student engagement in all subjects.  Students of today learn differently and using social media would give teachers a way to reach more students, especially students with disabilities.  Teachers can connect with students using a technology they readily accept. “Online social networks provide teachers and students with a platform in which they can interact beyond the constraints of the school walls, and with which the teacher can provide personalized feedback and support” (Picardo, 2011).

RESEARCH What research was done to show the benefits of social media?  Jeff Kurtz: Twitter in the elementary classroom  Steven Bynum: Social media in middle and high school classrooms  Jeffrey Young: Twitter in higher education

DEVELOPMENT What was the development process?  Tom Truscott and Jim Ellis: Usenet History  Compuserve History  Hotmail History  America Online History  More student engagement  Using 21 st Century Technology with the 21 st Century child  Improve communication between teachers, students, and parents  Preparing students for future employment in the 21 st Century and beyond Pros to social media in the classroom

DEVELOPMENT What was the development process?  ICQ (Internet Relay Chat)  Facebook  Twitter  Google+ Cons to social media in the classroom  Schools have the sites blocked  Cyberbullying  It’s a distraction in the classroom  Moves away from face-to-face communication

COMMERCIALIZATION How can social media be diffused into the classroom?  Group of teachers tries one social media and reports back about successes and failures  Create committees to discuss and implement social media into the classroom  Get feedback from students and parents

INNOVATION-DECISION PROCESS

P ROCESS OF ADOPTION 5 Stages Knowledge Persuasion Decision Implementation Confirmation

1979: Usenet and BBS (Bulletin Board Systems) : Compuserve and Prodigy : America Online (AOL) : ICQ (Internet Relay Chat)2004: Facebook2006: Twitter2011: Google+ Social Media Innovation Timeline

Teacher A: Twitter Principal Admin Staff Faculty/ Teachers Parents Students COMMUNICATION CHANNELS

R EFERENCES Kurtz, J. (2009). Twittering about learning: Using twitter in an elementary school classroom. Horace, 25(1). Retrieved from Picardo, J. (2011, May 14). The case for online social networking in education [Web log post]. Retrieved from: networking-in-education/