Stage is white. Image of Olympians (including Jessica Ennis) appears. Jessica Ennis’ speech bubble appears, after 1 second, with no writing in. Start: 2 seconds

Stage 2: 5 seconds (total 7 seconds) Zooms in on Jessica and speech bubble. Hi, I’m Jessica Ennis Speech bubble fills with red text reading ‘Hi, I’m Jessica Ennis’ When speech bubble is filled with text, a ‘pop’ sound is made briefly. Text is then replaced with ‘and I eat healthy to be at my best.’ When text changes, the same ‘pop’ noise is made. and I eat healthy to be at my best.

Stage 3: 8 seconds (total 15 seconds) Did you know... Text is replaced by new text, reading ‘Did you know...’ The same popping sound is made. Some fruits appear around the picture (in counter-clockwise order)- an apple, an assortment of vegetables, a tomato, peas, and a strawberry. Each time an image appears, the popping sound is made. Text changes to ‘that healthy eating could be a habit?’ when the tomato appears. They ‘share’ the popping sound. That healthy eating could be a habit?

Just like all of these other habits.. Stage 4: 6 seconds (total 21 seconds) Images of fruits and vegetables disappear and text disappears with them. Text is replaced with ‘Just like all of these habits...’ Images of a nail biter, a cigarette, and insomniac, a person studying, and a toothbrush appear in an anti-clockwise order. The popping sound occurs with each picture appearance.

It’s easy to put a few healthy things into your diet. Stage 5: 12 seconds (total 33 seconds) Text and pictures disappear at the same time. New text appears (with popping sound) reading ‘It’s easy to put a few healthy things into your diet.’ Text is replaced with: ‘A banana between meals,’ Afterward, text is replaced with: ‘a portion of vegetables as a side for dinner... ‘ And lastly, text is replaced with: ‘Anything, really.’ Each time the text changes, the popping sound is present. A banana between meals, a portion of vegetables as a side for dinner... Anything really.

Make the change to be at your best. Final stage: 5 seconds (total 38 seconds) Text disappears and is replaced with ‘Make the change to be at your best.’ This is accompanied by the popping sound. The text then disappears, then the speech bubble, and lastly, the picture of Jessica Ennis.

 The target audience for this animation is children and teenagers.  The language is simple enough for children yet not so simple as to sound patronising to teenagers.  An additional audience could also be parents. The animation could persuade them to incorporate healthier foods into their kids’ diet to improve their lifestyle.  The purpose if to encourage them to incorporate some healthy foods into their diet so that it can become a habit for them.

 My purpose for creating this animation is to help the charity ‘Life and Health’ promote a message for a healthy lifestyle choice.  This animation will be placed on the homepage of their website where it can be easily seen/accessed and the message can be put across.

 I could have had a voice over to the animation but I decided against it because it would be distracting and difficult for the viewer to keep up with the audio loop.  I could have also had a real life image of Jessica Ennis but decided that an animated image was a more enjoyable option for a child/teenager.

I designed this animation using plenty of detail to compensate for the lack of movement because of this only being a storyboard and not the actual animation. I also included pictures of most of my assets instead of just describing them to give a visual representation and, again, to add detail.

 My design fulfils the purpose of the animation because the message being sent out by it is a promotion to healthy living which is the overall point of the animation.  Each asset helps this because they are both positively and negatively viewed assets (e.g the positive connotation of vegetables and the negative connotation of smoking.) The assets help to inform the viewer that the positive assets are just habitual as the negative ones, and therefore an easy thing to do.

 The animation meets the needs of children and teenagers because of the simplistic language and cartoon images. Many teenagers grew up watching cartoons and would be interested in watching an animation that is similar the them.  The children are attracted by the bright colours.