Objectives Share with you a themed event The Importance of Brand A Visual Merchandising module for you to use.

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Presentation transcript:

Objectives Share with you a themed event The Importance of Brand A Visual Merchandising module for you to use

Brand History 1908 UK USA Children write to Father Christmas The first Model T Ford rolls off the production line

Brand History 1930 UK USA Little Visitors Golden Book America’s Golden Age of Radio Begins

Brand History UK USA

Grotto “Themed Attraction” “A Grotto” – a natural or artificial cave used as a decorative feature in 18 th Century European Gardens”

1985

The Objective Improve Queuing Area Relocate Meet & Greet Trim & Animation Lifetime Memories Shop Link to Purchase

Merchandise Brand Area Soft Opening Training Programme Entertainers

Father Christmas World Cast 2005

The Maze

Christmas Mood Boards

Christmas Windows 2005

Omnia Omnibus Ubique Everything for Everybody, Everywhere

“Visual Merchandising is the creative, organised and sustained method to enhance our merchandise and service to maximise sales”

Cleaning & Lighting

Pricing

OBTAINING A CONSISTENT MESSAGE

Maintenance

The Importance of Training!

Conclusion

Remember… Be creative Be organised Sustain it

Remember…. Enhance Service Maximise