Any good news??? What are the Goals? Can you bring a small brand back from the dead? We discovered after talking with consumers: Genuinely.

Slides:

Advertisements

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Advertisements

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Social Media for Social Enterprise Naomh McElhatton February 2014.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

SOCIAL MEDIA FOR HEALTH ADVOCATES. WHY USE SOCIAL MEDIA? -Most of it is free -Most young adults are on social media -More than 1 billion people in the.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

How to Write Twitter Messages That REALLY Sell! Author: Christine Dyer, Creator and Founder of BridalTweet.com This document contains proprietary information.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

Social Media What it means for Ohio State. Social Media So you’ve got Facebook, Twitter, YouTube, Four Square, and Google + What is next Make it effective,

Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.

+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.

INTERNET MARKETING BENEFITS A PaperStreet Presentation.

+ Social Media proposal Presented by- Social Club Media 18 th July.

Inbound Statistics Slides Template Resources for Partners.

Get serious about social #seriousaboutsocial. brands like HP and Sephora reap multi-millions per year in benefits from social 10x more BeautyTalk community.

Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.

Social Media Advertising Ads 1. Boost Posts 2. Promote Your Website Advertising on Facebook.

8/16/2015 Search Engine Optimization (SEO). Keyword Research After closely monitoring the competitors we have come up with the business keywords that.

Facebook Clinic and Online Strategies for Your Business Building the foundation for a successful web presence.

 Facebook  Youtube  Twitter  Google +  Pinterest.

PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE UNIVERSITY OF WITWATERSRAND.

Goals and KPIs General 2015 Business Goals – Increase sales to xx – Increase brand awareness – Grow fan engagement to x% 1.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

Utilizing Social Media & Multimedia Communications.

Digital Communication Report January Facebook Increase of 331 fans. In terms of fans, we had basically the same growth of the previous months. We.

LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

Attract & More... Blogging Easily create remarkable content that will help your business get found. Social Inbox Publish and see Social Analytics across.

Social media content: Listening to and engaging with your audience Dom Burch, Senior Director Marketing Innovation and Revenue, Asda 30 th April 2015.

Gaining Insight into New Markets: How to use Social Media for Market Research ProductCamp Ottawa November 2 nd 2013.

Workshop: Measuring Marketing Performance By Better Marketing for POCC Unmana Datta Nilesh Bhojani.

Social Media 101 An Overview of Social Media Basics.

Digital Communication Report February Facebook Increase of 722 fans. In terms of fans, we had an increase of almost the double of the number of.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

Social Media Marketing Success Strategy 6 Part Process By:Lauren McMullen - Your Social Media Marketing VA.

What keywords are Terma Labs going after? What are they doing to add new content Used to write blog posts but haven’t in a year.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Grow Your Business with Social Media - Without Losing Your Mind!

Noland Hoshino, High Five Media Seanette Corkill, Frontdoor Back.

Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website.

Social Media for Byways July 15, Let’s Answer the Why.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

STARBUCKS LINDA JACOBSON SOCIAL MEDIA TOOLS AND TECHNOLOGIES, Q3 MAY 17, 2011.

This week on social media Oct 29 th -Nov 4 th. General stats.

From SEO to “SEE” Carmen Cano April, 2012 …does it make a sound?" "If a tree falls in a forest and no one is around to hear it…

Case Study: Apex Adventure Alliance Facebook, Twitter, & Google+

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

Benefits of social media for business to an organisation LO3 P1 Florence Morris-Duffin9406The Blandford School.

Tricks to Simplifying Social Media. Overview Building Resources Scheduling Posts Gaining Likes and Followers Being Social Extras.

How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.

Facebook Marketing Master Software Solutions Pvt. Ltd.

Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.

Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?

| |Ralph Bunche Road, Elgon Court, Block D1, Upperhill,Nairobi,Kenya

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Social Media : What,When...How ? Service Development Team - May ‘16.

DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.

INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.

Social Media Marketing!

Search Engine Optimization (SEO)

Social Medial Strategies of Flipkart:

Discover How Your Business Can Benefit from a Facebook Fanpage

Discover How Your Business Can Benefit from a Facebook Fanpage

Traffic Audit Industry: Internet of Things (IoT) Ted Politidis Head of SEO

Social Media Account Management Services

58 Royal LePage The Social Media Leader*

90% SOCIAL MARKETING GROW YOUR BUSINESS WITH SOCIAL MEDIA

You don’t have to struggle with your

Metrics to Track for Social Media Success

Presentation transcript:

Any good news??? What are the Goals? Can you bring a small brand back from the dead? We discovered after talking with consumers: Genuinely excellent product Almost 100% pack recognition Has become retro (by accident!) Interesting brand history Competitors don’t engage with consumers Convert pack awareness into brand awareness Establish L’Onglex as an online nail authority Gain trial with year olds Get across message of L’Onglex benefits Off the market for 4 months Zero brand awareness Loyal older consumers but rarely use polish Fighting global brands with more credibility In a low involvement niche category Online perfect for L’Onglex

Where are we after 9 weeks? The brand personality & values (French chic, caring) are embedded into everything, from pack design and formulation to social media: beauty blog with twice daily content Waves of product draws on Facebook, with winners posting reviews 3,000 targeted fans from 3 waves of free draw ads FB Adverts: 14k clicks (.035% CTR) Average 2.5 posts per day, 8 interactions per post 65 fans have hidden from newsfeeds After ads gaining & losing average 2 fans per day facebook.com /longlex 111 posts to date with 536 comments Recent visits vary from 40 to 100 per day Source: 30% Google 19% Facebook 8% Twitter Google search: “nail care tips” 15 Jan page 3, 4 May ranked 2 nd “nail beauty blog” 15 Jan n/a, 4 May ranked 2 nd longlex.com 915 following, 291 followers, 412 tweets Gaining & losing 3 to 4 followers per week Low level of retweeting or our tweets retweeted during month of April

Measure it questions? 1.Is organic growth a myth? Facebook only grows when adverts running Twitter stuck at 290 followers 2.Quality of engagement terrific but are we only scratching on the surface? Relative to size of market, what number of fans or level of engagement represents success? 27,000 heavy polish users (> once per wk) 71,000 medium polish users (= once a wk) 3.You need to measure against specific objectives but what do we judge against as a small brand in a niche category where there is little data?