Earring Tree Sarah Zoubaa Erin Jones Madi Nickander

 “Only 5% of women naturally possess the body type often portrayed by Americans in the media”  Women in the media are not representative of the American population today  “Average American woman is 5’4” and weighs 164 pounds and the average American model is 5’11” and weighs 117 pounds”  Women are negatively pressured by the media to use makeup and jewelry to glamorize themselves  The design of our tree is meant to look dead or decaying to represent how women are portrayed in the media OUR ARGUMENT

 Ethos  Goodwill and character  Pathos  Self-esteem and confidence  Logos  Functionality RHETORICAL SITUATION

PRINTING OUT PRODUCT

 Changing our Design  Positive Feedback  Negative Feedback  Constructive Criticisms  Usability Testing FEEDBACK

 Online  Produce our own website to incorporate more products in the future that support our argument  Gain sponsorship from Dove Real Beauty Campaign   Offline/In-Store  Charming Charlie’s, Francesca's, Claire’s  In stores like these, our product will be sold alongside complementary items such as earrings DISTRIBUTION OF PRODUCT