Order the featured book of the day Estimated effort: 2

Shopping cart Estimated effort: 2

Check out Estimated effort: 1

Order any book Estimated effort: 3

Show "in-stock" status Estimated effort: 3

Search for books (Needs clarification - 3) Simple and complex searches.

List books by category Estimated effort: 2

List a featured book in each category Estimated effort: 1

List books by the same author Estimated effort: 1

Send to customers Needs clarification: Customer preferences, out, bounced mail. Estimated effort: 3

Add new books when the distributor lists them. Needs clarification: Connect to distributor, send query, get response, add to database. Estimated effort: 3

Coupons Estimated effort: 1

Identify related purchases "If you're interested in this, you might also be interested in these...“ Estimated effort: 2

Recommend a book to a friend Estimated effort: 2

Wish list Estimated effort: 2

Smart discounts Estimated effort: 3 If many people browse this book, but few buy, offer a discount.

Track user ratings and reviews Estimated effort: 2

User accounts Estimated effort: 2

Show order status View last/all orders, maintain backorder status, track shipping info. Estimated effort: 3

Accept from customers (to customer service) Dispatching, agent management. Estimated effort: 3

Automatic recommendations see Envelope 1 for detailed story cards

Analyze buyer habits see Envelope 2 for detailed story cards

Handle returns. see Envelope 3 for detailed story cards

Envelop 1 Contents Details of “Automatic recommendations”

Track which books were purchased together Part of “Automatic recommendations” Keep in Envelope 1 until asked for Estimated effort: 2

Track books ranked high by the same person Part of “Automatic recommendations” Keep in Envelope 1 until asked for Estimated effort: 2

Link similar clusters together for customer Part of “Automatic recommendations” Keep in Envelope 1 until asked for Estimated effort: 2

Envelope 2 Contents Details of “Analyze Buyer Habits”

Identify most popular and most active books vs. promotion type Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 2

Identify "most wished for" books Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 1

Determine customer demographics Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 1

Correlate activity, promotion, and demographics Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 2

Envelope 3 Contents Details of “Handle Returns”

Log received return Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 1

Re-stock returned item (update availability) Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 1

Adjust customer record. (1) Part of “Handle Returns” Keep in Envelope 3 until asked for

Apply return credit to credit card Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 2

Send return acknowledgement to customer Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 1