Innovation AMS Center for Advanced Technologies Web Navigation Eugene Tiller & Phillip Green AMS Center for Advanced Technologies.

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Presentation transcript:

innovation AMS Center for Advanced Technologies Web Navigation Eugene Tiller & Phillip Green AMS Center for Advanced Technologies

innovation AMS Center for Advanced Technologies 2 Web User Interfaces People + goals = success

innovation AMS Center for Advanced Technologies 3 The User Experience Information complexity

innovation AMS Center for Advanced Technologies 4 Web Users Want Fast page downloads Time in seconds

innovation AMS Center for Advanced Technologies 5 Web Users Want Easy, quick navigation

innovation AMS Center for Advanced Technologies 6 Web Users Want Satisfying, usable Web sites

innovation AMS Center for Advanced Technologies 7 Web Navigation 3 areas of study for Web navigation

innovation AMS Center for Advanced Technologies 8 3 Areas of Study 1. Site structure 2. Page navigation 3. Links and information

innovation AMS Center for Advanced Technologies 9 Site Structure High-level Tree-top view

innovation AMS Center for Advanced Technologies 10 Site Structure Break a large site into mini-sites (CNET) News.comBuilder.comShareware.com

innovation AMS Center for Advanced Technologies 11 Site Structure Fewer vertical levels are better

innovation AMS Center for Advanced Technologies 12 Site Structure Storyboards help us think clearly

innovation AMS Center for Advanced Technologies 13 Site Structure Think simplicity Combine rather than differentiate

innovation AMS Center for Advanced Technologies 14 Page Navigation Most visitors won’t memorize your navigation

innovation AMS Center for Advanced Technologies 15 Page Navigation Visitors don’t read, they scan for buzzwords

innovation AMS Center for Advanced Technologies 16 Page Navigation Vertical vs. horizontal navigation arguments don’t matter

innovation AMS Center for Advanced Technologies 17 Page Navigation More scrolling is better than more pages

innovation AMS Center for Advanced Technologies 18 Page Navigation Use “within-a-page” anchors

innovation AMS Center for Advanced Technologies 19 Page Navigation Ask “who am I?” on every page

innovation AMS Center for Advanced Technologies 20 Links & Information Push content (data) to the top of a Web site

innovation AMS Center for Advanced Technologies 21 Links & Information Push pivotal content to the top of each page

innovation AMS Center for Advanced Technologies 22 Links & Information Edit and edit again

innovation AMS Center for Advanced Technologies 23 Links & Information White space = good (marketing sites) White space = bad (information sites)

innovation AMS Center for Advanced Technologies 24 Links & Information Follow page size guidelines

innovation AMS Center for Advanced Technologies 25 Links & Information Columns keep text lines short

innovation AMS Center for Advanced Technologies 26 Links & Information Cell coloring “chunks” information

innovation AMS Center for Advanced Technologies 27 Links & Information Good color usage speeds navigation

innovation AMS Center for Advanced Technologies 28 Links & Information High content density is good

innovation AMS Center for Advanced Technologies 29 Links & Information Content links vs. category links

innovation AMS Center for Advanced Technologies 30 Links & Information Use 7-12 words in a content link

innovation AMS Center for Advanced Technologies 31 Links & Information Information can be defined in many ways Use redundant links

innovation AMS Center for Advanced Technologies Questions?