February 2005 Official Sponsorship Package for

Event profile 2 Shows: Fri. Sep 2 nd & Sat. Sep 3 rd Venue: Bloomsbury Theatre, WC1H Attendance: 500 attendees per show Overview: American Entertainment is the fastest growing trend in the UK’s contemporary urban market. Successful brands move quickly to align themselves with leading urban lifestyles and images. RAW: NY’s Hottest Comedians Appear in London  Hosted by New York’s Mike Yard  Additional performances include three American Comedian

Target audience profile: A perfect fit “The Progressive Entertainment audience is trend-setting, ambitious, progressive and urban contemporary…an ideal consumer” Age Range:  Interest:  Internet, Films, Sports and Travel Average Income:  £35,000 Gender:  65% Female  35% Male Employment:  70% Professional  15% Entertainment  15% Other Ethnicity:  70% African/Caribbean  20% European  10% Other Education:  70% Bachelors  20% Advance  10% Other

Brand-equity value added The 3-prong event marketing approach is the most effective way for your brand to communicate to our audience… Phase 1 Pre-Event “Exposure”  PE can work with the sponsor to create print, and other media material.  In many cases sponsors incorporate their own marketing material in order to “test” its effectiveness on our control group. “More Bang for Your Buck” Phase 2 Event “Execution”  During the event, sponsors have several techniques at their disposal including data collection, surveys, public announcements and product sampling.  Product stands can be arranged.  Together we can create a compelling program that is right for your brand. Phase 3 Post-event “Rap-up”  In many regards, Phase 3 is the most value-added.  PE has developed techniques that get information about your product back in front of each individual within a more “personal” setting.  Specific consumer tracking techniques and other methodologies can also be utilized.

Sponsorship Benefits & Rights  Phase 1 “Pre Event”  Company logo on all print material  Company logo with link to sponsor’s home page appears on PE website  Company logo on periodic er (5,000 distribution list)  Company name in any PE announcement/press release  Company adverts/coupons and letter-head including company logo included in all postal distribution  As part of a reward scheme, PE will post over 450 promotional tickets for our February and March Poetry n Motion events. We would include your marketing material as part of this package.  Phase 2 “Featured Event”  Presenting Sponsor Designation: RAW AMERICAN COMEDY UNCUT sponsored by “Company Name”*  Right to display company signage (poster on easel) at event  Right to distribute agreed promotional items at event  Right to implement a data collection vehicle at event  Right to set-up a single (1) product booth  Reserved seating for four (4) guests at each event  Verbal acknowledgement at event by host  Phase 3 “Post Event”  Company adverts/coupons and letter-head including company logo included in all postal distribution  As part of our RAW reward scheme, PE will post attendees FREE tickets to our April. 24 th Poetry n Motion event. We will include your marketing material for this as well. This amounts to circa 1,350 packages being mailed.  Right to use RAW logo for mutually agreed promotional purposes * Exclusivity agreement must be reached. Speak to your PE account manager. Total Package Cost: £2,500 for both shows

About Us Progressive Entertainment is an affiliate of GamePlan, a global specialty event-marketing agency based in New York City. PE & GamePlan create & market lifestyle events for young urban professionals primarily 21 – 35 years old, specializing in event-based communications in the areas of film, fashion, music and entertainment. These events include nightlife events, networking receptions, film screenings, product launches, fundraisers, fashion shows and other private functions. Attendance ranges from 200 to 1,200 people. We work primarily with clients in the financial services, media, beverage, apparel and luxury goods industries, and are known for our unique, cutting-edge events. N. Kamau Crawford Partner Tel: +44 (0) Irvin Smith Partner Tel: +44 (0) Contact Us Progressive Entertainment Lushington Road, Suite 37B Kensal Rise London, NW10 5UX Website: | (NY) Lamar Jones CEO GamePlan (NY) Tel: +1 (212)