By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM) Assoc. Prof. in Corporate & Organizational Communication HI-MEETING 1 KOM3433 KEUSAHAWANAN DLM KOMUNIKASI

Knowing You, Knowing Me Academic Professional PhD in Professionalisation of Corporate Communication (CARDIFF,) AMDP in Advanced Management (HARVARD) PDE in Entrepreneurship (CAMBRIDGE) Master of Organizational Communication (UPM) BA in Communication (Public Relations) (UKM) Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM), UPM Deputy Director, Centre of Entrepreneurship Innovation & Student Development, UPM Panel Expert Review, Malaysian Qualification Agency (MQA) President, Cambridge Association of Malaysian Entrepreneurial Consultants (CAME) Member, European Public Relations Education & Research Association, Germany. Member, International Association of Corporate Marketing Studies, United Kingdom

LET’S TALK! Step into my office at FBMK or CEM Speak/text to me at Log on to Like me at Zulhamri Abdullah

SYNOPSIS The course covers the concepts and principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

Learning Outcomes 1. menghuraikan budaya keusahawanan komunikasi serta sifat keusahawanan (C5) 2. menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3) 3. melaksanakan aktiviti keusahawanan (A4) 4. mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

TEACHING TOPICS Pengenalan kepada komunikasi keusahawanan - asas keusahawanan - kepentingan komunikasi keusahawanan Konsep dan pembangunan keusahawanan - perkembangan dunia keusahawanan - konsep komunikasi keusahawanan Peluang dan rancangan perniagaan - Perancangan berstruktur untuk memulakan perniagaan Praktikum keusahawanan - kepentingan praktikum keusahawanan Etika keusahawanan - kepentingan kod etika keusahawanan

Kajian pasaran - kajian awal untuk mngetahui permintaan pasaran Akta dan perundangan keusahawanan - kepentingan akta dan perundangan keusahawanan Kreativiti dan inovasi keusahawanan - keperluan kreativiti keusahawanan - keperluan inovasi keusahawanan Analisis kompetensi keusahawanan diri - personaliti diri para usahawan - keperluan analisis kompetensi diri Peluang perniagaan melalui Internet - penerokaan peluang perniagaan di Ebay dan Amazon Analisis teknik am pengurusan dan perakaunan - pentaksiran risiko dan ancaman perniagaan - keperluan analisis teknik pengurusan - penilaian teknik pengurusan perniagaan

EVALUATION (PJJ) Assignment 1 20% Assignment 2 30% MID TERM EXAM20% FINAL EXAM30% Note: Attendance is compulsory (80% requirement)

EXAMINATION MID-TERM EXAM: (Chapter 1 - Chapter 5) OBJECTIVE/SUBJECTIVE FINAL EXAM: (Chaptyer 6-Chapter 10) OBJECTIVE/SUBJECTIVE Recall questions; multiple choices; true & false The question based on understanding, reasoning, application, and synthesis. General knowledge is strongly needed

References Textbook: Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd. Additional Readings: Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6 th ed.). Singapore: McGraw-Hill. Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7 th ed.). Thompson South-Western Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4 th ed.). New Jersey: Pearson Education. PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW

TUGASAN 1 (20%) 1. Nyatakan definasi keusahawanan 2. Nyatakan 10 ciri seseorang usahawan yang berjaya Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan) Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja. Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

TUGASAN 2 (30%) Pelajar diminta menulis Rancangan Perniagaan (Business Plan) Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan) Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.

STRUKTUR TUGASAN 2 Ringkasan eksekutif Latarbelakang mengenai produk/perkhidmatan yang dipilih Aspek pentadbiran & pengurusan perniagaan Tapak/lokasi perniagaan Tanggungjawab pengurusan/pentadbiran masing-masing Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan Jadual yang lebih terperinci lebih baik) Aspek pembelian barangan bagi business pembarangan/aspek operasi pengeluaran bagi business pembuatan Aspek pemasaran Aspek kewangan Senarai perbelanjaan Penyata kewangan terutama penyata P&L (Profit & Loss) Analisis kewangan (ROI – Return of Investment & TPM – Titik Pulang Modal)

Keterangan Tugasan - Tugasan tersebut mestilah disediakan oleh pelajar dan perlu diserahkan pada waktu yang telah ditetapkan: Tugasan 1: Minggu 5 Tugasan 2: Minggu 10 - Markah akan ditolak bagi penghantaran tugasan yang lewat

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content30 2. Organization30 3. Presentation Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

CONTACT DETAIL *Consultation hours: TUE PM (preferably by appointment) Room no: B 029, Com Dept., FBMK Room CEM* (often here) TEL: / * Hp: (Text only: Call if urgent) * or Online My facebook Putra LMS

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